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COMMS BARRIER THE TARGET DOESN’T The Strategic Planners Presentation Template

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COMMS BARRIER
THE TARGET DOESN’T
KNOW WHAT AFTER
HOURS ATHLETES
MEANS

COMMS BARRIER
TARGET DOESNT
UNDERSTAND THE
RELATIONSHIP BETWEEN
PUMA AND AHA

COMMS TASK 1
ESTABLISH THE AFTER
HOURS ATHLETE

COMMS TASK 2
SHOW HOW PUMA
ADDS VALUE TO AFTER
HOURS ATHLETES

TACTICS
TV/CINEMA
PRINT/OUTDOOR
INSTORE

TACTICS
PRODUCT LINE
DIGITAL HUB

COMMS BARRIER
HOW DO YOU MAKE
SURE THAT AFTER HOURS
ATHLETE IS A LEGITIMATE
THING

COMMS TASK 3
INVITE NEW
CONSUMERS TO BE
AN AFTER HOURS
ATHLETES

TACTICS
BAR ACTIVATIONS
INSTORE ACTIVATIONS
DIGITAL HUB

Publicado en: Empresariales, Tecnología
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