Presentation for "Women in Communications" conference by Cybele Negris, covering Web Basics 101. Topics addressed include: Domain Name Strategy Using Email Effectively Online Privacy & Security Social Networking / Social Media

1. Web 101 Cybele Negris Co-Founder & COO, Webnames.ca Inc.

3. 1. Domain name strategy – what names do you need? .COM - 2.8 million in Canada (over 77 million globally) .CA – over 1 million (exclusive to Canadians) Canadians ordered $5 billion worth of goods online in 2005 63% with Canadian vendors. These are your minimum.

4. 1. Domain name strategy – what names do you need? .NET .ORG .INFO .BIZ .MOBI .CN .US .ASIA .TEL Domain forwarding Existing .COM or .CA Website Store & share all contact information

5. 1. Domain name strategy Who is the Registrant and administrative contact for your domain? Your webmaster Your designer Your staff You Someone you trust implicitly

6. 2. How to effectively use email Hotmail Gmail Yahoo mail Your ISP Email [email_address] [email_address] [email_address] [email_address] [email_address] [email_address] Look like an unprofessional, small company Look like a well-established, big company

8. 3. Security & Privacy Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) covers online privacy Spam – first reading of Bill S-235 Anti-Spam Act May 2008. Still no anti-spam law in Canada Phishing – email disguised as official email from bank or service provider to steal your personal data, credit card number, passwords

9. 3. Security & Privacy How to protect yourself Privacy Policies – read these before providing your contact information. Do they sell your info to 3 rd parties? Domain Privacy – WHOIS is Public. Register .CA as individual (automatically protected). Businesses should purchase privacy protection. Recognize Phishing – don’t send your credit card, password or other private information through email. Go to your provider’s website yourself (don’t click on the link in the email).

10. 3. Security & Privacy How to protect yourself SSL certificates – enter credit card information on a trusted site with digital certificate authenticating who you are dealing with and ensure the transaction is encrypted.

11. 3. Security & Privacy How we do our part Secured subscriptions – newsletters/blogs should only allow people to subscribe after email confirmation is completed. Don’t respond & Don’t buy – spammers continue because they make money. Report Abuse – look up headers of email (“view” “options”), find service provider, report to abuse@serviceprovider and ask them to ban the spammer.

12. 5. Social Media/Social Networking Social Networking: Connecting with a community of people in your network through services like Facebook and Twitter with various methods of online interaction. Social Media: Online media like blogs, podcasts, videos, and news with a strong participatory element through comments, ratings, or other mechanisms. Social media is generated by the people and for the people. Content can created by anyone and everyone (average Joe’s, journalists, business people) Resources What is Social Media? Common Craft Video http://www.commoncraft.com/video-social-networking http://www.pbs.org/mediashift/2007/08/your-guide-to-social-networking-online241.html

13. 5. Social Media/Social Networking Growth of Social Networking

14. 5. Social Media/Social Networking Resources http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html http://www.web-strategist.com/blog/2008/11/19/social-networks-site-usage-visitors-members-page-views-and-engagement-by-the-numbers-in-2008/

15. 5. Social Media/Social Networking Benefits to Small Businesses SEO opportunities for business owners to connect with prospects,, gain leads and generate sales – ultimately to build their businesses. Build Credibility and Trust – eg. Interior designer answers question on design on forum or shares resource on Twitter. Find Business Partners or Employees – eg. On LinkedIn create online resume or recommend someone. Extend the Reach of your Business – Have access to an almost unlimited number of potential clients and customers through various contacts.

16. 5. Social Media/Social Networking Resources http://www.searchengineguide.com/david-wallace/5-ways-small-business-can-benefit-from-s.php http://www.businesszone.co.uk/cgi-bin/item.cgi?id=179480

17. 5. Social Media/Social Networking Some Best Practices for Social Networking Be Sincere Focus on Individuals – eg. don’t post “from admin” or authored by “your company”. Focus on Others - It isn’t all about you. If you just pimp your products, people lose interest. Be a Part of the Community: Engage in conversations and when possible actually meeting those people who comment on your content, follow you on Twitter, or friend you on Facebook. Attend local meetups.

18. 5. Social Media/Social Networking Resources http://fastwonderblog.com/2008/02/09/social-media-and-social-networking-starter-kit-for-business/ http://sbinformation.about.com/lw/Business-Finance/Small-business-and-entrepreneurs/10-Best-Practices-of-Business-Networking.htm

19. 5. Social Media/Social Networking Key social networking websites to have a presence on: Facebook – friending, profiles, photos MySpace – friending, profiles, photos Twitter – Microblog “What are you doing <140 characters” LinkedIn – professional networking (Facebook for business) Flickr – image and video hosting site Digg – news aggregator. Vote stories up or down. Stumbleupon – website ranking recommendation engine Technorati – blog search engine Delicious (del.icio.us) – social bookmarking service

20. 5. Social Media/Social Networking Resources And if you want to go further: 50 Social Sites That Every Business Needs a Presence on http://www.insidecrm.com/features/50-social-sites-012808/ Top 10 Social Networking Websites for Women http://mashable.com/2008/05/11/top-10-social-networking-sites-for-women/

22. Save $15 off Webnames.ca services visit www.webnames.ca /promo & enter code CWC2009 ● Domain names (.ca, .com, .org, .mobi, .asia, .net, .info, .biz, .us, .cn) * ● Webhosting (incl. domain & email) from $6.25/month ● Web Builder (incl. domain, email, free website design) from $6.25/month ● SSL certificates ● Custom email accounts *excluding .TEL Visit us online at www.webnames.ca or call 604-633-1142 for one-on-one assistance Robbie Dakin 604-633-3182 [email_address] www.webnamesblog.ca twitter.com/cybelenegris twitter.com/webnames

23. Visit us online at www.webnames.ca or call 604-633-1142 for one-on-one assistance Robbie Dakin 604-633-3182 [email_address] www.webnamesblog.ca twitter.com/cybelenegris twitter.com/webnames