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    Loving Pinterest
    February 14, 2013
    Instructor
    Julie Gallaher
    GetOnTheMap.US
+
    Please Check In & Follow



       http://facebook.com/getonthemap

       http://pinterest.com/juliemarg




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+




    http://waspbarcode.com/buzz
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    #1 Pinterest Advantage – Content
    with Long Life




Pinned 17 weeks ago, burst of activity this week resulted in 100+
repins

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    #2 Pinterest Advantage
    Your Readers Share Your Messages




    Reachli tells me that these have generated over
    60,000 visits to my website.

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+


                                                               ThingsYouShouldDo.com


                                                               This photo has been repinned
                                                               100 times and seen by 10,000
                                                               people

                                                               And it’s still driving traffic!




                                                               http://pinterest.com/source/
                                                               thingsyoushoulddo.com/

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Remember What Pinners Like




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Pinterest Navigation


       Following – http://pinterest.com (Default)

       Categories - http://pinterest.com/categories/

       All - http://pinterest.com/all/

       Popular - http://pinterest.com/popular/

       Gifts - http://pinterest.com/gifts/




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Pinterest Official Tutorials

       Basics http://about.pinterest.com/basics/

       Goodies http://about.pinterest.com/basics/

       Business http://business.pinterest.com/

       Blog http://blog.pinterest.com/




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Board SEO
    Use Keyword Phrase for Board Title
    Add a description, your url, your phone number and contact info
    Create multiple boards with different keywords if you have enough
    content




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Pin SEO

       Photos no wider than 520px – resize if necessary

       Name your photos. El Dorado 2009 Barbera better than
        IMG04625.jpg

       Describe your pins – use your keywords – add your link

       Watermark your photos

       Links are no-follow
        but still valuable




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    What to Pin

       What do you have that Pinners Will Like?

       Mix it Up – Some of Yours, Some of Others

       More Mix it Up – Some Repins/Some New Content

       Go to websites, blogs, social media sites to find some new
        content that pinners haven’t seen.

       Recommended Ratio 5 Repins/1 New Content

       Pinreach.com shows trending pins

       http://pinterest.com/juliemarg/pinterest-marketing-what-can-
        you-pin/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Create Pinworthy Content

       Use Better Photos & Illustrations on your website

       Include a caption or “alt title” on all the photos on your website.
        Pick your own keywords

       Use photos that women will like

       Tie-In to things pinners like:
               The 4 Pinterest Food Groups
                 Bacon
                 Chocolate
                 Wine
                 Coffee
                 http://pinterest.com/juliemarg/who-likes-bacon-bits

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Recycle Pins

    On Your Blog or Website

       Embed Code on the Side of every pin Credit original pinner
        http://juliegallaher.com/post/40148074268/polka-dot-cake

    On Your Social Sites

       Share on Facebook, Twitter, Google+




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Advanced Pinning Tips

       How to add a mouseover “Pin-it” Button to your website
        http://pinterest.com/pin/140174607124000597/

       Quick Guide to Pinterest Image sizes
        http://pinterest.com/pin/140174607123860073/

       Using Hashtags on Pinterest
        http://pinterest.com/pin/140174607123727812/

       Business Pinterest Tools
        http://pinterest.com/pin/140174607123293199/

       Vertical Messages Get More Actions
        http://pinterest.com/pin/140174607123609898/

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+




                                          http://pinreach.com

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Reachli.com




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Leverage & Monitor Your Pin Time

    Go to the Post not the Domain!

       Add Pinmarklet and Reachli Toolbar tools

       Pin from Your Website or Blog

       Pin from Foodspotting

       Pin from Flickr

       Pin from Youtube

       Upload from your computer

       Facebook is Tricky – First add a photo via upload, then edit the
        post, adding your facebook url


Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Pinterest Legalities & Niceities

       Credit original pinner

       Link to specific page, not entire website

       Don’t pin Google Images

       Watermark your photos –
        picmonkey.com
        Phonto (app)

       Find original source if photo shows uploaded
        http://pinterest.com/pin/140174607124097894/


Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Both Personal & Biz Profiles




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Prediction – Value of Pins Will Go Up




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Prediction – Over Half of Sacramento
    Women Will Be Pinning in 2013



                                                                          WOMEN WHO LOVE
                                                                          TO PIN

                                                                          WOMEN WHO
                                                                          DON'T LOVE TO PIN
                                                                          --- YET!




Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    More Info

       http://getonthemap.us

       http://facebook.com/getonthemap

       http://twitter.com/juliegallaher

       http://pinterest.com/juliemarg

       http://pinterest.com/getonthemap

       http://linkedin.com/in/juliegallaher
            Julie Gallaher
            916-265-2521

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
+
    Please Review My Class
       Please let me know (good or bad) what you think of this class.
       On Yelp
        http://bit.ly/W13eSx

       On Facebook …
        http://on.fb.me/13vRBoX

       On LinkedIn
        http://linkd.in/HBQ331

       On Google
        http://bit.ly/X6rIKA

       Or by email
        julie@getonthemap.us

Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Loving pinterest

  • 1. + Loving Pinterest February 14, 2013 Instructor Julie Gallaher GetOnTheMap.US
  • 2. + Please Check In & Follow  http://facebook.com/getonthemap  http://pinterest.com/juliemarg Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 3. + Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 4. + http://waspbarcode.com/buzz Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 5. + #1 Pinterest Advantage – Content with Long Life Pinned 17 weeks ago, burst of activity this week resulted in 100+ repins Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 6. + #2 Pinterest Advantage Your Readers Share Your Messages Reachli tells me that these have generated over 60,000 visits to my website. Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 7. + ThingsYouShouldDo.com This photo has been repinned 100 times and seen by 10,000 people And it’s still driving traffic! http://pinterest.com/source/ thingsyoushoulddo.com/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 8. + Remember What Pinners Like Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 9. + Pinterest Navigation  Following – http://pinterest.com (Default)  Categories - http://pinterest.com/categories/  All - http://pinterest.com/all/  Popular - http://pinterest.com/popular/  Gifts - http://pinterest.com/gifts/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 10. + Pinterest Official Tutorials  Basics http://about.pinterest.com/basics/  Goodies http://about.pinterest.com/basics/  Business http://business.pinterest.com/  Blog http://blog.pinterest.com/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 11. + Board SEO Use Keyword Phrase for Board Title Add a description, your url, your phone number and contact info Create multiple boards with different keywords if you have enough content Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 12. + Pin SEO  Photos no wider than 520px – resize if necessary  Name your photos. El Dorado 2009 Barbera better than IMG04625.jpg  Describe your pins – use your keywords – add your link  Watermark your photos  Links are no-follow but still valuable Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 13. + What to Pin  What do you have that Pinners Will Like?  Mix it Up – Some of Yours, Some of Others  More Mix it Up – Some Repins/Some New Content  Go to websites, blogs, social media sites to find some new content that pinners haven’t seen.  Recommended Ratio 5 Repins/1 New Content  Pinreach.com shows trending pins  http://pinterest.com/juliemarg/pinterest-marketing-what-can- you-pin/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 14. + Create Pinworthy Content  Use Better Photos & Illustrations on your website  Include a caption or “alt title” on all the photos on your website. Pick your own keywords  Use photos that women will like  Tie-In to things pinners like: The 4 Pinterest Food Groups Bacon Chocolate Wine Coffee http://pinterest.com/juliemarg/who-likes-bacon-bits Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 15. + Recycle Pins On Your Blog or Website  Embed Code on the Side of every pin Credit original pinner http://juliegallaher.com/post/40148074268/polka-dot-cake On Your Social Sites  Share on Facebook, Twitter, Google+ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 16. + Advanced Pinning Tips  How to add a mouseover “Pin-it” Button to your website http://pinterest.com/pin/140174607124000597/  Quick Guide to Pinterest Image sizes http://pinterest.com/pin/140174607123860073/  Using Hashtags on Pinterest http://pinterest.com/pin/140174607123727812/  Business Pinterest Tools http://pinterest.com/pin/140174607123293199/  Vertical Messages Get More Actions http://pinterest.com/pin/140174607123609898/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 17. + http://pinreach.com Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 18. + Reachli.com Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 19. + Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 20. + Leverage & Monitor Your Pin Time Go to the Post not the Domain!  Add Pinmarklet and Reachli Toolbar tools  Pin from Your Website or Blog  Pin from Foodspotting  Pin from Flickr  Pin from Youtube  Upload from your computer  Facebook is Tricky – First add a photo via upload, then edit the post, adding your facebook url Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 21. + Pinterest Legalities & Niceities  Credit original pinner  Link to specific page, not entire website  Don’t pin Google Images  Watermark your photos – picmonkey.com Phonto (app)  Find original source if photo shows uploaded http://pinterest.com/pin/140174607124097894/ Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 22. + Both Personal & Biz Profiles Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 23. + Prediction – Value of Pins Will Go Up Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 24. + Prediction – Over Half of Sacramento Women Will Be Pinning in 2013 WOMEN WHO LOVE TO PIN WOMEN WHO DON'T LOVE TO PIN --- YET! Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 25. + More Info  http://getonthemap.us  http://facebook.com/getonthemap  http://twitter.com/juliegallaher  http://pinterest.com/juliemarg  http://pinterest.com/getonthemap  http://linkedin.com/in/juliegallaher Julie Gallaher 916-265-2521 Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 26. + Please Review My Class  Please let me know (good or bad) what you think of this class.  On Yelp http://bit.ly/W13eSx  On Facebook … http://on.fb.me/13vRBoX  On LinkedIn http://linkd.in/HBQ331  On Google http://bit.ly/X6rIKA  Or by email julie@getonthemap.us Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us