2. The mobile app development industry is thriving
and continuing to evolve year after year. In 2014,
we saw mobile app market maturing from
smartphones and tablets to wearable devices and
Internet of Things. There was also an increased
focus on app analytics and mobile app marketing.
Now that 2015 is around us, we decided to list
down the top 15 mobile development trends to
expect in the New Year.
Introduction

3. Rapid Mobile Development
The main focus of mobile app developers in 2015 would be
to shorten the development lifecycles and reduce the
timeframe between Ideation to launch.

4. Cloud Driven Apps
The cloud approach will enable developers to build their
applications that can be accessed on multiple devices with
same functions, features and data.

5. Mobile App Security
Security remains a big challenge on mobile devices. Key
point, mobile app security is something developers need
to seriously act upon in 2015.

6. Beacon and Wi-Fi Based Services
More businesses and app developers will adopt Beacon and
Location Based Wi-Fi Services in 2015 to create smart retails and
offer right information at right place as consumers walk by.

7. Wearable Technology
Mobile App Developers will be moving their focus from
smartphones to more on wearable device applications for
enterprises and various industries in 2015.

8. M-commerce & Mobile Payments
Using a mobile phone to pay or purchase instead of debit or credit cards will
also become more common in 2015 with Apple Pay and Google Wallet. This
will allow developers to build mobile apps that can process transactions
without the need of physical debit/credit cards or cash.

9. Internet of Things (IoT)
Apps will further mature as they get integrated on multiple connected
devices. It will inspire app developers to focus more on user experience on
various devices.

10. Big Data and App Analytics
There will be more focus on big data and analytics in 2015. Mobile app
developers will continue to focus on adding new data collection methods in
their apps to get more insights and actionable items

11. The Growth of Enterprise Apps
There will be a tremendous opportunity for app developers to work on
building and managing applications for Enterprise market in 2015.

12. In- App Advertising and Purchasing
Mobile app advertising and in-app purchases will be a primary focus of
monetization and a key to success as more and more app developers are
shifting away from the paid download model.

13. User Experience First
User experience will lead technology in 2015. With the increasing number of
smartphones, tablets and wearable devices, the app user experience will be
more critical than ever.

14. App Marketing
App Store Optimization will continue to be a key factor in making an app
successful in 2015. With Beacon and Location based Wi-Fi services, marketers
will now have ease to be more targeted based on the user’s location and
promote their apps with other offers.

15. The Year of HTML 5
As this technology mature, more and more businesses will adopt it to create
hybrid mobile apps that work on multiple platforms with ease. In 2015, the
focus on native apps is expected to decrease with the rise of hybrid apps
based on HTML 5.

16. Mobile Gaming
In 2015, the mobile games are also expected to be more cloud driven due to
the demand of frequent and regular updates in the games. This will require
ongoing management by the game developers.

17. Smart Cities, Homes and Offices
With the rising popularity of IoT, Beacon and location based Wi-Fi services,
governments and real estate companies around the world will create smart
cities, smart homes and office spaces that can be connected and managed via
smartphones. All these solutions require app developers help to create
mobile experiences.

18. Have We Missed Anything?
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Read the detailed article about
15 Mobile App Development Trends to Look Out for In 2015

19. July Rapid is the award-winning mobile app studio
of July Systems that transforms digital experiences
through rapid prototyping, building custom native
apps, and everywhere in between with an emphasis
on speed and design. July Rapid has built over
1,000 apps since 2001 and widely acknowledged to
be among the top app development companies,
globally.
About July Rapid

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