Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

The Value of In-Store Insights in Data-driven Retail

492 visualizaciones

Publicado el

Retailers need to understand where they stand in their journey to becoming a truly data-driven retail organization. Data capturing is important across all the channels but for retail, capturing accurate in-store data is the most important one.

Publicado en: Venta al por menor
  • Sé el primero en comentar

The Value of In-Store Insights in Data-driven Retail

  1. 1. The Value of In-Store Insights in Data-driven Retail
  2. 2. 2COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Introduction Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the intricacies of data capturing and retailers are still struggling to translate analytics into effective and actionable insights.
  3. 3. 3COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED The Challenge The quantity of data isn’t the challenge for retailers anymore; it is the data accuracy and integration. The rise of digital technologies including ecommerce, mobile apps and social media have enabled retailers to capture phenomenal data into online customer behavior. But to build a consistent, well‐branded customer experience, they need to go beyond digital and understand customer behavior in the physical store as well and integrate this data with what they already know about the customer in the digital world. And there’s the problem.
  4. 4. 4COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED The Challenge Most retailers continue to depend on legacy POS and CRM systems or manual surveys to gather in- store business insights. A few of them have invested in in-store tracking solutions such as video analytics, sensors, thermal imaging, laser technology etc. While all these technologies are good at people counting and descriptive analytics, they fail miserably when it boils down to capturing the actual insights into in-store customer behavior. This gap severely limits a retailer’s ability to understand customer behavior patterns within their stores.
  5. 5. 5COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED So, how do retailers capture in-store customer insights?
  6. 6. 6COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED The Solution Data capturing is important across all the channels but for retail, capturing accurate in-store data is the most important one. To better understand in-store customer behavior, retailers should invest in an effective location analytics technology. Guest WiFi has now become one of the most effective location analytics tool. Using software such as Proximity MX, retailers can collect real-time data about in-store customer behavior, analyze behavior patterns and seamlessly integrates this data with backend enterprise and CRM systems using their existing WiFi infrastructure.
  7. 7. 7COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Why WiFi Analytics? Let’s compare WiFi analytics with other platforms/processes ability to capture at-location customer data and engage with them real-time. If you look at the below table, WiFi based analytics and engagement solutions have higher data accuracy than other platforms/processes.
  8. 8. 8COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED The Value In today’s highly competitive retail environment, accurately understanding customer behavior is a major differentiating factor between retailers that delight their customers and those that struggle to entice them. Capturing in-store customer behavior can unlock valuable insights that will help retailers in the following ways: • Segmentation • Personalization • Performance • Loyalty
  9. 9. 9COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Segmentation With access to behavior patterns connected with business identity of each customer walking in the store, retailers can easily distinguish between different types of customers based on their visits, time spent, spending, purchases and loyalty.
  10. 10. 10COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Personalization There’s a tremendous shift in customer behavior, they’re more demanding, each expecting their individual experiences to reflect their own personalities and desires. Starting from digital, the concept of personalization is becoming a new norm in the physical world as well. Armed with in-store insights based on customer personas, retailers can effectively personalize experience for each customer walking in their stores.
  11. 11. 11COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Performance Using in-store analytics retailers can gather performance metrics across stores in different zones, geographies or even areas within each store. This data can help retailers optimize costs, increase revenue/sales and target their customers better.
  12. 12. 12COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED Loyalty The accurate understanding of customer personas can help retailers identify the right time, the right message and the preferred channel of engagement to better plan loyalty marketing campaigns. Also, by integrating loyalty data with in- store analytics, retailers can derive customer preferences and habits that will help them retain the existing loyalty members.
  13. 13. 13 About Proximity MX Proximity MX, a SaaS tool that provides WiFi analytics and mobile customer engagements for physical spaces. It integrates with and leverages WiFi network infrastructure to enable in-store analytics and customer engagement. Retailers can engage the customer using SMS, Email or push notification or trigger a notification.
  14. 14. 14 About July Systems Founded in 2001, we are pioneers in mobile experience and engagement platforms. Through a process of continuous innovation we have stayed ahead of the curve in a fast changing mobile landscape. We’re now on a mission to digitize physical spaces through our latest product. Connect with us: www.julysystems.com | Facebook | Twitter | LinkedIn
  15. 15. 15 THANK YOU

×