A half day workshop for local business owners with one simple aim: we take the geek out of getting seen online. The areas we cover include: Why Google is the only real game in town SEO in plain English that even my Nan would understand What Google used to like and why that changed Your website is your base camp on the internet – nurture it The impact you can make behind the scenes, on the page The impact you can make behind the scenes, off the page Social media: why you must join the conversation Google Places – how to get seen on the map listings Analytics: it’s all a waste of time if you can’t measure it

22. Spider
Crawler
Robot
Bot

26. “organize all the world’s
information and make it
universally accessible”

76. The we we tool

83. 200 character description
 Multiple categories
 Images
 Videos
 Opening times
 Coupons
 Reviews

87. http://www.the-free-directory.co.uk/
http://www.freeindex.co.uk/
http://www.wwwi.co.uk/
http://www.uksmallbusinessdirectory.co.uk/
http://www.internet-heaven.co.uk/stuff/add.php
http://www.scoot.co.uk/advertise/free-listing.html
http://www.yelldirect.com/internetadvertising/
http://www.businessmagnet.co.uk/
http://www.freeadvertising-business.co.uk/

88.  Above the fold
 Algorithm
 Blog
 Cached pages
 CSS
 CTA
 CTR
 HTML
 Impression
 IP address
 ISP
 PPC
 PPV
 RSS
 SEM
 SEO
 SERP
 VOIP
 Wi-Fi
 Wilfing

96. Do you know……
•How many visitors came last month?
•How many pages did they view?
•Which pages did they look at?
•How long did they stay?
•Where are they located?
•Which keyword attracted them?
•Which site referred them?
•Are they new to your site?

97. www.google.com/analytics

107. Your customers see your ad when they
search
Your ad reaches users at the moment they
demonstrate interest

109. IMMEDIATE
TARGETED
MEASURABLE
ACCESSIBLE

111. Keywords
Be highly specific
Plurals
Misspellings

112. A Typical AdWords Ad
• Display URL (35 character limit)
• Ad Text (35 character limit)
• Ad Title (25 character limit)

113. Landing Page
 Must relate to the keyword used
 Must deliver what the ad promised
 Must have a strong call to action

114. Timing
Be seen in 15
minutes
Stop immediately
Constantly improve
performance
Exploit events &
industry news
Weekdays only

118. Last year we spent £500,000 of
our clients’ hard earned cash …..
…and turned it into
£10,000,000 of
new business for them