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Blogging for Business

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Introduction to blogging, topics, plus 13 tips for successful blogging. Discusses the importance, advantages and benefits of business blogging including business leads, establishing authority and influence.

Publicado en: Marketing
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Blogging for Business

  1. 1. Your Blog. . .the Next Big Marketing Thing • Drive traffic to your site • Converts traffic to leads • Establish your authority • Communicate with followers • Integrates with social media & SEO
  2. 2. What is blogging? • Posting content to your website’s blog on topics relevant to your business. • It’s NOT talking about you and your company. • Marketing platform that supports and encourages business growth • The heart of all of your content marketing efforts
  3. 3. Why blog? • Flexible means of communicating • Can change topics as needed • 60% of businesses who blog acquire more customers. • Downside: Time-consuming
  4. 4. Blog topics • Trending topics • Headlines • Social media • Other blogs • Emails • Newsletters • Your customers • Conversations
  5. 5. 12+ Blogging Tips 1. Blog regularly and often. Get started with a couple of blogs a month and then gradually increase the number if you can.
  6. 6. 12+ Blogging Tips 2. Use mind maps to develop topics and outlines.
  7. 7. 12+ Blogging Tips 3. Include data but always acknowledge the source with a link.
  8. 8. 12+ Blogging Tips 4. Develop an email list of followers.
  9. 9. 12+ Blogging Tips 5. Send links to your blog to your mailing list.
  10. 10. 12+ Blogging Tips 6. Post links to your blog on social media.
  11. 11. 12+ Blogging Tips 7. Multipurpose blog content. Break down your blog into 20 individual points and post one every business day on your favorite social media platform.
  12. 12. 12+ Blogging Tips 8. Break up long text with subheads, spacing and bullets to make it more scannable.
  13. 13. 12+ Blogging Tips 9. Your keyword should appear in : “On-Page” SEO areas: URL, Page Title, Section Header, Subheaders, Main Content, Image ALT Text, and Meta Description.
  14. 14. 12+ Blogging Tips 10. Use photos, illustrations to give your blog post eye appeal.
  15. 15. 12+ Blogging Tips 11. Include a form on your blog where readers can subscribe to your emails.
  16. 16. 12+ Blogging Tips 12. Promote your blog everywhere . . . Social media, email, email signature, business cards, brochures. . .
  17. 17. 12+ Blogging Tips 12+. Add a Call to Action at the end of EVERY blog post!
  18. 18. Need help with your blog? Call 800-779-0067 Or Email june@compelcom.com www.CompelCom.com

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