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@juntajoeGood to GreatContent Marketing:10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Mar...
@juntajoe
@juntajoe
@juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
@juntajoeExample oftrying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the futureand it is____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me theResearch!
@juntajoehttp://bitly.com/cm-research
@juntajoehttp://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe54%Increasinghttp://bitly.com/cm-research
@juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
@juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoeFind Your Why
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeCreate a ContentMarketing Mission
@juntajoeWhy?
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeDevelop YourAudience/Buyer Personas
@juntajoeOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different products or services?• It...
@juntajoeJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phonenot so much.• Frustrated because hiscom...
@juntajoeBuyer Persona Profiles
@juntajoeGet Your Content on theSame Page in theCompany
@juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
@juntajoePlan to Repurpose UpFront, Not After
@juntajoe
@juntajoeBring In the Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoeFocus on Subscription
@juntajoe
@juntajoe
@juntajoeUse Social Media 4-1-1
@juntajoe60Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe
@juntajoeGive Content Gifts
@juntajoe
@juntajoeLeverage SlideShare
@juntajoe65Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe66Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe67Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://t...
@juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH
10 Steps to Content Marketing Success - AAF Madison Wisconsin
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10 Steps to Content Marketing Success - AAF Madison Wisconsin

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Presentation from Joe Pulizzi of Content Marketing Institute covering the history of content marketing, some content marketing research, and 10 steps to get started to successful content marketing.

Publicado en: Empresariales, Tecnología
  • You Ever seen fun Videos on this site!
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    like it on Facebook via F.B button at your right handed!
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  • useful infor indeed
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  • I am involved so much as I have always like to share all he good and even nice things that I have used, developed

    faith in and let my readers get something special.

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  • Once again very useful information presented by Joe Pulizzi. Slide 43 is a gem - a great example of describing your target audience, your offer and the outcome in one sentence. Once again underpinning that just throwing mud at the wall is not the way to go.
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10 Steps to Content Marketing Success - AAF Madison Wisconsin

  1. @juntajoeGood to GreatContent Marketing:10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  2. @juntajoe
  3. @juntajoe
  4. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
  5. @juntajoeExample oftrying…
  6. @juntajoe
  7. @juntajoe
  8. @juntajoe
  9. @juntajoeI see the futureand it is____________
  10. @juntajoe
  11. @juntajoe
  12. @juntajoe
  13. @juntajoe
  14. @juntajoeRed Bull – The Media Co.
  15. @juntajoeShow Me theResearch!
  16. @juntajoehttp://bitly.com/cm-research
  17. @juntajoehttp://bitly.com/cm-research
  18. @juntajoe
  19. @juntajoe
  20. @juntajoe54%Increasinghttp://bitly.com/cm-research
  21. @juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
  22. @juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
  23. @juntajoeTHE PROBLEM WITHWHAT?
  24. @juntajoe
  25. @juntajoe
  26. @juntajoe
  27. @juntajoe
  28. @juntajoeWHY?
  29. @juntajoeFind Your Why
  30. @juntajoe
  31. @juntajoe
  32. @juntajoe
  33. @juntajoe
  34. @juntajoe
  35. @juntajoe
  36. @juntajoe
  37. @juntajoe
  38. @juntajoe
  39. @juntajoeCreate a ContentMarketing Mission
  40. @juntajoeWhy?
  41. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  42. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
  43. @juntajoeDevelop YourAudience/Buyer Personas
  44. @juntajoeOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different products or services?• It’s the WHO you are marketing toDeveloping Buyer Personas
  45. @juntajoeJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phonenot so much.• Frustrated because hiscompany is growing toofast to keep up with support• Sales USP: Enable Jeremy to be 25% more effective!• Personal UVP: Give me more time to be me!!Jeremy Our IT Buyer
  46. @juntajoeBuyer Persona Profiles
  47. @juntajoeGet Your Content on theSame Page in theCompany
  48. @juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
  49. @juntajoePlan to Repurpose UpFront, Not After
  50. @juntajoe
  51. @juntajoeBring In the Influencers
  52. @juntajoe
  53. @juntajoe
  54. @juntajoe
  55. @juntajoeFocus on Subscription
  56. @juntajoe
  57. @juntajoe
  58. @juntajoeUse Social Media 4-1-1
  59. @juntajoe60Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
  60. @juntajoe
  61. @juntajoeGive Content Gifts
  62. @juntajoe
  63. @juntajoeLeverage SlideShare
  64. @juntajoe65Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
  65. @juntajoe66Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
  66. @juntajoe67Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
  67. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://taylordowns.com
  68. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH

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