A Content First Business for eLearning University
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Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
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A Content First Business for eLearning University
- 1. CONTENT FIRST! How To Launch a Content-First Business Joe Pulizzi Founder, Content Marketing Institute
- 3. @JoePulizzi
- 4. @JoePulizzi
- 6. JEFF ROHRS CHANNELS SLIDE EXAMPLE
- 9. 30%
- 10. 30% CAMPAIGNS BRAND TALK NO CLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
- 11. THERE IS ALWAYS A BETTER WAY Thomas Edison @JoePulizzi
- 12. FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
- 13. B A C K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- 14. @JoePulizzi
- 17. SWEET SPOT K N OW L E D G E / S K I L L PA S S I O N / C U S TO M E R PA I N P O I N T @JoePulizzi
- 21. SWEET SPOT B A C K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- 22. FARMERS A G R I C U LT U R E / T E C H O P E R AT I O N A L C H A L L E N G E S O N A FA R M @JoePulizzi
- 23. The Furrow By John Deere CASE STUDY
- 25. 100 YouTube Subscribers January, 2012 ANN REARDON 2 Million Subscribers October, 2015 @JoePulizzi
- 27. EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
- 30. AUDIENCE F O O D S C I E N T I S T E D U C AT I O N @JoePulizzi I M P O S S I B L E F O O D C R E AT I O N S CONTENT TILT
- 31. @JoePulizzi WHAT DO ALL MEDIA COMPANIES DO THAT YOU DO NOT WITH YOUR CONTENT?
- 32. CREATE A CONTENT MARKETING MISSION STATEMENT
- 36. 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE @JoePulizzi “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
- 37. @JoePulizzi CREATE YOUR MISSION STATEMENT • Defined audience • Deliver • Outcome YOUR TURN
- 40. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
- 46. @JoePulizzi • iTunes Subscribers to Email Subscribers • Millions of Downloads • ZERO to Multi- Millionaire in 2 Years
- 47. @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
- 51. @JoePulizzi FOCUS ON SUBSCRIBERS AS A KEY METRIC
- 55. @JoePulizzi
- 58. @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
- 60. @JoePulizzi RULE OF THREE • Magic Number is Over THREE • BE the OCTOPUS
- 63. @JoePulizzi
- 70. @JoePulizzi WHAT’S THE DIFFERENCE BETWEEN THOSE WHO SUBSCRIBE TO MY CONTENT AND THOSE WHO DON’T?
- 71. @JoePulizzi MONETIZATION Advertising / Sponsorship Increased Product Sales More Loyal Customers Data Events Cost Savings Paid Subscriptions Revenue Ripples
- 72. @JoePulizzi
- 73. @JoePulizzi
- 76. @JoePulizzi YOU MUST CREATE VALUE FOR YOUR AUDIENCE BEFORE YOU EXTRACT VALUE
- 77. @JoePulizzi TAKEAWAYS • Find a niche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify into the “rule of three” • What do your subscribers do differently? • Audience first • BE PATIENT!!!
- 78. @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!! TheStoryofContent.com
- 79. THANK YOU! @JoePulizzi@JoePulizzi For Book & Podcast visit Content-Inc.com Joe Pulizzi joe@contentinstitute.com Designed by