Presentation given by Joe Pulizzi, Content Marketing Institute on behalf of GoToWebinar Australia. Presentation covers the latest research in content marketing and five best practices seen in the field of content marketing.
GOOD to GREAT
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
• Move Fast – 90 Slides in 45 Minutes!
• Brief History of Content Marketing
• The Latest Research
• The Problem with “What?”
• Five content activities that Separate the
Good from the Great in Content