@juntajoe
The Content Marketing Revolution:
Trends and Tips for Content Marketing Success
Presenter: Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
Today’s webinar brought to you by:
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Australia: 1800 451 485
New Zealand: 0800 42 4874
www.gotomeeting.com.au
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blog: mobilework.com.au

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TODAY’S AGENDA
• Move Fast – 60+ Slides in 35 Minutes!
• Brief History of Content Marketing
• The Latest B2B Research
• The Problem with “What?”
• Content Marketing Tips & Trends (attract)

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Search Engine
Social Media Optimization
STORYTELLING
Lead
Generation

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Example of
trying…

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I see the future
and it is
____________

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Red Bull – The Media Co.

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Sponsored by

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54%
Increasing

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Why Are We Here?
Just 36% believe their
content marketing is effective

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Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
that Engages

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THE PROBLEM WITH
WHAT?

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WHY?
Tell a Different Story, Not
the Same Story
Incrementally Better

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Search Engine
Social Media Optimization
Why?
Lead
Generation

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Why?

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Content
Marketing Trends

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The Niche, Non-Sales
Content Platform
&
A Clear Mission

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The Chief Storyteller

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The Content Marketing Team
Typical roles within your existing team…
Chief Content
Officer
Managing Chief
Content
Editors Listening
Producers
Officers
Content
Creators

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Social Media
Public Relations
Marketing
Email
Mobile
Search

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Example….
Todd Wheatland
VP of Thought Leadership
Kelly Services

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Leveraging Employees
in Content Creation

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AWARENESS
SEO
PUBLIC RELATIONS
NURTURING
EMAIL
LEAD NURTURING
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS

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AWARENESS
SEO
PUBLIC RELATIONS
NURTURING
EMAIL
LEAD NURTURING
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS

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Building Content Expertise
through Community

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A Rising Tide Lifts All Ships

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Define Your Hit List of Influencers

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Both Bricks & Feathers
• Use Feathers to Promote Bricks

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.COM Email Webinars
Magazine
Paid Content
Paid Events

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Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com

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• 4-5-6 March 2013
• Sheraton On the Park, Sydney
• http://sydney.contentmarketingworld.com
• CODE: GOTOWEBINAR for 100 AUD Discount

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Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH

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Thank you for attending
(and interacting)
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See you at our next webinars:
Practical Steps to Build your Social Media Influence
and Leadership
Wednesday, 28 November at 1PM Australian EDT
Gihan Perera, Internet Coach & Author