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Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.

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Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

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  7. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  8. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
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  10. 38%
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  13. Effective Content Marketers Ineffective Content Marketers
  14. Closely Follow The Strategy
  15. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  16. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  17. BUDGET → Effective = 37% → Ineffective = 16%
  18. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
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  20. @JoePulizzi | 5 Elements
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  27. @JoePulizzi | What do all media companies do that you do not with your content?
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  34. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  35. • Google Trends
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  42. First, build an audience. Then, monetize it.
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