Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

•Download as PPTX, PDF•

282 likes•28,057 views

Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.

Marketing Business

@JoePulizzi |
Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing information and
build audiences.

@JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they know, like and trust you
enough to buy from you.

Effective
Content Marketers
Ineffective
Content Marketers

CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently

METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic

BUDGET
→ Effective = 37%
→ Ineffective = 16%

BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers
Plan on Spending
More Next Year

@JoePulizzi |
What do all media
companies do that you
do not with your
content?

@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

First, build an audience.
Then, monetize it.

What's hot

A Content First Business for eLearning University

Joe Pulizzi

Content Marketing Strategies - South Africa

Joe Pulizzi

How to Launch a Content-First Business

Joe Pulizzi

Content Marketing for B2B - A Proven Strategic Six-Step Approach

Joe Pulizzi

What Marketers Need to Do to Survive the Pandemic (PCMA)

Joe Pulizzi

Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Joe Pulizzi

Content Inc. - A Working Content Marketing Model #AMANashville

Joe Pulizzi

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc

Joe Pulizzi

How to Generate Direct Revenue from Your Marketing Program

Joe Pulizzi

Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business! Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success. Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ and watch the recording on Youtube here: http://ow.ly/V0GY9 ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

Instagram Strategy Guide with Hootsuite

Hootsuite

Six Steps to Creating a Content Brand - A Content Marketing Formula

Joe Pulizzi

Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#

Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...

Boot Camp Digital

8 Critical Thoughts for Editors and Content Creators

Joe Pulizzi

Social Media Plan for Real Estate Agents

Owen Hemsath

DOYO Live is a digital marketing and UX design event that featured Joe Pulizzi, founder of the Content Marketing Institute & Content Marketing World. DOYO featured over 20 hours of content and Joe Pulizzi, the godfather of content marketing was the keynote. DOYO is dedicated to the ongoing education and professional development of marketing, business, sales and design professionals. We do this through our blog (www.doyolive.com), workshops, email newsletter, podcasts, webinars and our annual conference in Youngstown, Ohio.

Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...

DOYO Live

Top 40 Fan Pages on Facebook Revealed

theKbuzz

Good to Great Content Marketing - 6 Differences

Content Marketing Institute

30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...

Jim MacLeod

Social Media Marketing with PINTEREST

Michelle Morton

What You Need to Know to Start a Business Blog

Ann Handley

What's hot (20)

A Content First Business for eLearning University

Content Marketing Strategies - South Africa

How to Launch a Content-First Business

Content Marketing for B2B - A Proven Strategic Six-Step Approach

What Marketers Need to Do to Survive the Pandemic (PCMA)

Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Content Inc. - A Working Content Marketing Model #AMANashville

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc

How to Generate Direct Revenue from Your Marketing Program

Instagram Strategy Guide with Hootsuite

Six Steps to Creating a Content Brand - A Content Marketing Formula

Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...

8 Critical Thoughts for Editors and Content Creators

Social Media Plan for Real Estate Agents

Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...

Top 40 Fan Pages on Facebook Revealed

Good to Great Content Marketing - 6 Differences

30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...

Social Media Marketing with PINTEREST

What You Need to Know to Start a Business Blog

Viewers also liked

Der digitale Wandel hat einen immer größeren Einfluss auf Unternehmen. Transparente Märkte, globale Konkurrenz oder akute Sicherheitsthemen sind nur einige der Herausforderungen, die gelöst werden müssen. Am 14.10. fand im Rahmen der WKV-Initiative „Digitale Perspektiven“ der erste Stammtisch zum Thema Unternehmen 2.0 statt. Unter reger Beteiligung diskutierten die Teilnehmer, wie neue Technologien zur Unterstützung der internen Kommunikation und Zusammenarbeit genutzt werden können. „Professionelle Unternehmenswikis sind eine der Schlüsseltechnologien, die in wenigen Jahren zum Standard zählen werden“, ist sich der Gastgeber des ersten DP Stammtisches, Dr. Stefan Hagen, sicher. Für einfache und pragmatische Lösungen plädierte Eberhard Hackl, IT Unternehmer. Und Josef Summer von Hirschmann Automotives bestätigte den Nutzen von Wiki-Systemen zur Etablierung einheitlicher Qualitätsstandards und zur nachhaltigen Sicherung des Know-Hows. Das neue Veranstaltungsformat der Wirtschaftskammer Vorarlberg wurde insgesamt sehr gut angenommen. Der nächste Stammtisch findet am 11. November bei ikp Vorarlberg in Dornbirn zum Thema Kommunikation 2.0 statt. © Hagen Management GmbH, 2013

Digitale Perspektiven Stammtisch: Unternehmen 2.0 / Enterprise 2.0

Hagen Management

Presentación sobre el Gótico

IES Villarrubia

احدث أنظمة النداء العام والصوتيات الكورية jedia التي يصلح استخدمها في الفنادق- المولات- البواخر- قاعات المؤتمرات- المستشفيات الجامعات - المساجد وأيضا سماعات صخريه - سماعات سقف(سقط وبارز) - سماعات حائط - للمساجد سماعات عمودية مكبرات صوت- مايكات- ميكرفونات- سماعات بروجيكتور سماعات داخلية وخارجية تصلح - للفنادق- لقاعات المؤتمرات - - الجامعات- المولات مع ضمان عام ضد عيوب الصناعة كم يتوافر لدينا خدمة ما بعد البيع للمزيد من المعلومات اتصل بنا للاستعلام منال زين 01118455507 - 01206001014 صفحتنا على الفيس بوك : https://www.facebook.com/United.Communication.Systems Email : Unitedtch@gmail.com

احدث أنظمة النداء العام والصوتيات الكورية jedia

Manal Zain

Hepatitis c: Koga liječiti?

Udruga Hepatos Podružnica Zagreb

Basque 2.0 and the Gipuzkoa Commons

Nancy Proctor

Aprendizaje inverido

gajamido

Oggetto Pop Vetrina

taska

Hepatitis day2014

Udruga Hepatos Podružnica Zagreb

York College(Cuny) Open House

YorkTV

Why building an organizations is not a piece of cake - Ola Pszczoła - SaaS Me...

Innovation Nest VC

Presentación sobre Cáritas Zaragoza

Cáritas Diocesana de Zaragoza

Presentación sobre el mojito

Damy_ana

xzProject pocket park

danielsong15

Aspectos legales

Universidad de Guadalajara

Presentación sobre Desarrollo Sostenible

omar_collins

Presentación sobre Biocombustibles - alumnos Cortese Drago Fernández Colegio ...

burmandaniel

PresentacióN Sobre CóMo Realizar Blogs

ConfesorAD

BI in FMCG

Shweta Jain

iPhone 6 Pros and Cons

Software Developers India

Presentación sobre el lenguaje publicitario, de Lía Rodríguez y Daniel Sánchez

isabelhernandezlopez

Viewers also liked (20)

Digitale Perspektiven Stammtisch: Unternehmen 2.0 / Enterprise 2.0

Presentación sobre el Gótico

احدث أنظمة النداء العام والصوتيات الكورية jedia

Hepatitis c: Koga liječiti?

Basque 2.0 and the Gipuzkoa Commons

Aprendizaje inverido

Oggetto Pop Vetrina

Hepatitis day2014

York College(Cuny) Open House

Why building an organizations is not a piece of cake - Ola Pszczoła - SaaS Me...

Presentación sobre Cáritas Zaragoza

Presentación sobre el mojito

xzProject pocket park

Aspectos legales

Presentación sobre Desarrollo Sostenible

Presentación sobre Biocombustibles - alumnos Cortese Drago Fernández Colegio ...

PresentacióN Sobre CóMo Realizar Blogs

BI in FMCG

iPhone 6 Pros and Cons

Presentación sobre el lenguaje publicitario, de Lía Rodríguez y Daniel Sánchez

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

personal branding kit for music business

brjohnson6

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Recently uploaded (20)

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Call Us ➥9654467111▻Call Girls In Delhi NCR

Situation Analysis | Management Company.

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

What is Google Search Console and What is it provide?

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Aryabhata I, II of mathematics of both.pptx

The Future of Brands on LinkedIn - Alison Kaltman

Unraveling the Mystery of The Circleville Letters.pptx

personal branding kit for music business

The Science of Landing Page Messaging.pdf

Uncover Insightful User Journey Secrets Using GA4 Reports

How to Leverage Behavioral Science Insights for Direct Mail Success

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

12.

14. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.

15. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.

16. @JoePulizzi |

17. 38%

18. @JoePulizzi |

19. @JoePulizzi |

20. Effective Content Marketers Ineffective Content Marketers

21. Closely Follow The Strategy

22. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently

23. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic

24. BUDGET → Effective = 37% → Ineffective = 16%

25. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year

26. @JoePulizzi |

27. @JoePulizzi | 5 Elements

28.

31.

33.

37.

38. @JoePulizzi | What do all media companies do that you do not with your content?

45. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome

46. • Google Trends

47.

48.

49.

56.

57. First, build an audience. Then, monetize it.

58.

65.

68.

69.

70.

71.

72. @JoePulizzi |

Editor's Notes

Content marketing effectiveness
Chart of how many this is X%
Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
Bar chart – 37% versus 16%
Bar chart – 37% versus 16%

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Similar to Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now (20)

More from Joe Pulizzi

More from Joe Pulizzi (9)

Recently uploaded

Recently uploaded (20)

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Editor's Notes