Pre

1. Social Media Advanced

2. BDM access a number of funding streams in order to bring you
cost effective training, this course has has been brought to you
courtesy of funding provided by AWM and the West Midlands
Business Operations Leadership Project in conjunction with
BDM.
‘Improved Business Performance
through
Improved Personal Performance’

3. Your Social Media course is
delivered by Jean Maund in www.JustAskJean.co.uk
collaboration with Just ask
Jean.
jean@justaskjean.co.uk
Twitter: @justaskjean
Facebook:facebook.com/justaskjean
Linkedin:
http://uk.linkedin.com/in/justaskjean

4. Timetable
10.00 Introductions, objectives
10.30 General principles
How to choose your social media
Activity 1
11.40 Twitter & Facebook
12.40 – 1.30 LUNCH
1.30 Linkedin
Activity 2
2.30 COFFEE BREAK
2.45 Google +
3.30 Next Actions
Activity 3

5. Objectives
• Introduction to social media
– What is social media
– Why we need it in our businesses
– How to choose which social media to use
– General points to consider
– How to manage and monitor social media
– Specific hints and tips on how to use the major
social media sites

6. • Twitter
– The importance of your profile
– Twitter jargon
– Finding people
• Facebook
– Creating a business page
– Groups – creating and joining

7. • Linkedin
– The importance of your profile
– Finding key people to connect to
– Questions, events and groups
• Google +
– Understanding and Using Circles
– Business pages
– Hangouts

8. Concerns? Questions?

9. Why bother with social media?
• Statistics
• Know, Like & Trust factor

10. General Guidelines
• Pick the right tools
• Know what you want
• Keep your branding consistent
• Use analytics
• Be social
• Don't always be selling

11. Connect the dots
Facebook Twitter
Blog
Google +/ Youtube
Linkedin
etc

12. Choosing the right SM Activity for
you and your business
• http://en.wikipedia.org/wiki/List_of_social_net
working_websites

13. Overview of Major Social Media
Sites
• Facebook
• Relationship-based users
• Social/Business
• Google+
• Content-based users
• Business-based users
• Business/Information
• Twitter
• Topic-based users
• Celebrities (at least in their own niches -- or minds!)
• Business/Information
• Business/Self-promotion
• Branding
• LinkedIn
• Business-based users
• Business/Branding
• Availability

14. Twitter/Facebook

15. Similarities
• Personal
• Visitors are more likely to be looking for
entertainment rather than business.
• Other people can
– Share
– Comment
• Can be VERY distracting

16. • 140characters
•Micro-blogging site
Anatomy of a Twitter page : http://twitter.com/#!/stephenfry

17. Language
• Names @justaskjean
• Tweet
• # hashtag
– #FF Follow Friday
• RT Retweet
• DM Direct Message

18. http://www.search.twitter.com

19. Facebook

20. Use to
• Make offers /discounts etc
– Burt’s Bees
• Other examples:
– http://www.facebook.com/Schedulicit
– http://www.facebook.com/cocacola
– http://www.facebook.com/skittles?sk=app_111834
512193557

21. Business Pages

22. Things to consider
•Friendly URL e.g www.facebook.com/justaskjean
•Have more than one admin
•Check security and sharing settings

23. Understanding LinkedIn
The Social Network for Business Professionals

24. What Is LinkedIn?
• A social media network where business
people grow their networks and expand their
business connections

25. The Benefits of LinkedIn
• Talk directly with decision makers
• Accessible from any computer, any time of
day
• Identify, research, contact, follow up, engage
& maintain your prospects all in one place

26. Creating Your Profile
• Your profile = resume, business card &
elevator speech all rolled together
• What type of image do you want to project?
• What type of prospects do you want to reach?

27. Creating Your Profile
• How will you position yourself and contribute
your expertise?
• How are other leaders using LinkedIn?
• Check out your competitors’ profiles
• Adjust your profile as necessary

28. 5 LinkedIn headline tips
• Think value proposition - how do you provide value? Be as specific as
possible here and remember the old saying: "the nicher, the richer".
• Think target audience - whom do you provide value for and who will read
this? It's not always the end customer that is the decision maker.
• Unique selling point - you are likely to be stacked up against your
competitors and you had better have your USP in the headline already to
stand out.
• Now think keywords, pepper your headline with the keywords that you
think people will do searches for. The more technical terms here the better
(software, standards, certifications etc).
• Finally, think memorable. Your greatest challenge online is to be
remembered so be creative and/or funny so that your headline sticks with
the people that matter.

29. Customizing Your URL
• Customize your URL for branding purposes
• Easy to remember
• Promote your signature on your blog,
Facebook pages & email signatures to drive
traffic to your profile

30. LinkedIn Answers

31. LinkedIn Groups
• Strengthen connections in an exclusive forum
• Where LinkedIn members share common
skills, experiences, industry affiliations, and
goals
• Private groups have the authority to accept or
deny your request

32. Google Plus
• http://www.ultimategoogleplusguide.com/

33. Bringing it all together
• Your marketing plan
• Monitoring and control
– Google Alerts
• Managing/scheduling
– Hootsuite
– Bufferapp
• Linking with each other and your blog/website

34. Recommended reading
• Know me, Like Me, Follow Me – Penny Power
• Groundswell – winning in a world transformed
by social technologies – Charlene Li and Josh
Berrow
• Crush It! – Gary Vaynerchuk