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Maynard Academy - Media Economics Winter 2013

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Maynard Academy - Media Economics Winter 2013

  1. 1. MediaEconomics
  2. 2. WAIT.HOW DOESTHIS THINGWORK?
  3. 3. LET’SMAKESOMECASH.
  4. 4. WOW.CHARTSAREDEPRESSING.
  5. 5. "The commercial success ofnewspapers and their linking of thatto accountability journalism wasn’t adeep truth about reality. Best Buywas not willing to support theBaghdad bureau because Best Buycared about news from Baghdad.They just didn’t have any other goodchoices." - Clay Shirky
  6. 6. JOURNALISMHAS NEVERPAID FORITSELF.
  7. 7. SO,WE’RESCREWED?
  8. 8. ???? Tech Sales Sponsored ContentSocial Access events Giant Space Rock Likely Headed Right For US Advertising subscriptions
  9. 9. BUT FIRST,PIE.
  10. 10. ADVERTISING.
  11. 11. NO ONEWANTS TO PAYFORSAMENESS.
  12. 12. "Slate charges a higher ad rate for podcasts than forany of its other content. And Slate podcasts have thehighest sell-through rate; that is, Slate sells fills ahigher percentage of its ad slots in podcasts than instory pages or videos."
  13. 13. SUPSCRIPTIONS.
  14. 14. DOYOU HAVEAPAYWALL?
  15. 15. BALTIMORE SUNTHE CHICAGO TRIBUNE INDIANAPOLIS STAR NEWSDAYMILWAUKEE JOURNAL SENTINEL ARIZONA REPUBLIC LOS ANGELES TIMES THE NEW YORK TIMESCOLUMBUS DISPATCH THE BOSTON GLOBE SACRAMENTO BEEMINNEAPOLIS STAR TRIBUNE DALLAS MORNING NEWS
  16. 16. THE NEW YORK TIMES
  17. 17. 566,000 DIGITAL SUBSCRIBERS$91 MILLION IN DIGITAL SUBS (est.)
  18. 18. EVENTS.
  19. 19. DOWANT TOPARTY WITHUS?
  20. 20. SPONSOREDCONTENT.
  21. 21. MAYBEYOUMEAN“ADVERTORIAL.”
  22. 22. HAS RAISED$46 MILLIONAND COUNTING.
  23. 23. "…for the first time in The Atlanticshistory, digital advertising revenueaccounted for more than half—59percent—of the brands overalladvertising revenue. In 2012, digitalad revenue was up 32 percent overthe prior year."
  24. 24. TECH SALES.
  25. 25. "...our licensing revenues are probablyfive or six times the size of oureditorial revenue. Most of what we doruns on the licensing revenues, andpays for the editorial." - Evan Ratliff, Atavist CEO
  26. 26. ACCESS.
  27. 27. SOCIAL.
  28. 28. I’M NOT SUREHOW I FEELABOUT THIS.
  29. 29. ARE YOUGOINGSOMEWHEREWITH THIS?
  30. 30. THE FUTURE OFJOURNALISM ISJOURNALISM?
  31. 31. SERIOUSLY?
  32. 32. ThankYou

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