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Unified Media & Arcadia Net NeighborhoodOverview
Marketing/Advertising Strategy Brand 	- Quality / Attention to detail 	- Additional Services  	- Community Involvement 	- Educational Frequency  	- Destination - Kids 	- Information - Additional Services / Cross Sell & Up sell Marketing / Advertising Focus 	- 125 New Customers (Word-of-mouth/Referrals, Print, Mail, Web) 	- Upsell existing customers (Flyers, Newsletter, Direct Mail) Cross Marketing 	- Preferred Merchants
Trends in Advertising Industries Last year was the worst on record for the U.S. newspaper industry.   Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.   That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion.  Source:  Tech Crunch – March 29, 2009 Annual newspaper advertising revenues  (2004-2008)  - Print & Online
Trends in Advertising Industries
Migration to Digital Media ,[object Object]
 Video/Animation
 Cost of Plasma/LCD’s,[object Object]
Media Content  Unified Media Provides customable content, video, news within customer location AND in other local businesses    Content Distribution via the Internet Create & Manage Content Digital Media Player
Sample Unified Media Screen
Sample Unified Media Screen
Sample Unified Media Screen
Arcadia Net Neighborhood

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Unified Brand Overview

  • 1. Unified Media & Arcadia Net NeighborhoodOverview
  • 2. Marketing/Advertising Strategy Brand - Quality / Attention to detail - Additional Services - Community Involvement - Educational Frequency - Destination - Kids - Information - Additional Services / Cross Sell & Up sell Marketing / Advertising Focus - 125 New Customers (Word-of-mouth/Referrals, Print, Mail, Web) - Upsell existing customers (Flyers, Newsletter, Direct Mail) Cross Marketing - Preferred Merchants
  • 3. Trends in Advertising Industries Last year was the worst on record for the U.S. newspaper industry.  Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion. Source: Tech Crunch – March 29, 2009 Annual newspaper advertising revenues (2004-2008) - Print & Online
  • 5.
  • 7.
  • 8. Media Content Unified Media Provides customable content, video, news within customer location AND in other local businesses Content Distribution via the Internet Create & Manage Content Digital Media Player
  • 13. Justin Balogh Regional Sales Manager Unified Brand (602) 820-8576 jbalogh@unifiedbrand.com