1. PT. KIMIA FARMA
Justin d’Anethan/ Agus Wijoyo
INTERNSHIP
MARKETING DEPARTMENT
14-Juni -> 14-Agustus
2009

2. Why I chose Indonesia
• Teacher’s advice
• Language learning opportunity
• Familial
• “Why not try something new”

3. PT. Kimia Farma’s History
• 1917, the company “NV Chemicalien Handle
Rathcamp & Co” was established.
• 1958, Indonesia finds its Independence.
Nationalisation of companies
• 1971, the old Dutch company finds its new
name Kimia Farma
• 2001, Kimia Farma enters the Jakarta and
Surabaya Stock Exchange.
• Today, a developing company.

4. Kimia Farma’s Geographical
Domein
• Jakarta Plant
• Bandung Plant
• Semarang Plant
• Watudakon Plant
• Tanjung Morawa Plant
• Exporting/Importing Countries

5. Kimia Farma’s Hierarchical
Organisation
• Five Departments:
– Human Resources -> Mr. Zurbandi
– Finance -> Mr. Rusdi Rosman
– Production -> Mr. Jisman Siagian
– Marketing -> Mr. Agus Anwar
– Internal Affairs (President Director) -> Mr.
Sjasmul Arifin
+ Board of Directors

6. Marketing Departement for
Generics
• Unbranded Product
• Marketing Strategy
Interesting !
 G-to-G marketing
 No particular population segment
 Tender Product... A national plan.

7. Marketing Departement OTC
• OTC Products
• Herbal and Health Supplement
• Cosmoceutical
Interesting !
 Why the widest spread products don’t specially need
the biggest marketing
 Cross-Selling + Importance of Targeting
 Keeping a well established brand image
 The richest segment might not be the most profitable
one
 Importance of SPG’s in Asia

8. Marketing Departement
Ethical
• Branded Ethical Product
• License Product
• Contraceptives
Interesting !
 De-centralizing marketing
 Not promoting to consumer but to consumer authority
(medical staff and decision makers) + Promoting Tools
 Keeping good relationships with partners (License)
 Extra: Making a marketing plan (Yuli Yulianti).

9. Marketing Departement
Import/Export
• Importing
• Exporting
Interesting !
 The 3 steps to becoming international
 Data needed to find the right partner
 In import/export, we have to adapt product,
strategy to the other country... not ours!

10. Personal Trips outside Jakarta
+ Learning Outcomes (1/2)
• Solo
• Yogjakarta
• Surabaya
• Mojokerto
• Bali
• Lombok

11. Personal Trips outside Jakarta
+ Learning Outcomes (2/2)
• Batam
• Preparation
• Improvement of selling skills

12. Additional Learning
Outcomes
• Cultural Differences
• Limited Working Proficiency Knowledge in
Bahasa Indonesia
• Improvement of Communication Skills

13. Terima Kasih Banyak
Pengalaman yang Mengesankan !