Link Building SMX Advanced 2013
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This document appears to be a presentation by Justin Briggs about link building strategies. Some of the key points discussed include continuing to create and promote high-quality content to build links, focusing link building efforts on pages others may be missing, using embeds and interactive content to build links, and monitoring keyword usage in anchors to avoid issues with spam analysis techniques. The presentation also stresses adapting link building tactics as Google raises standards and discusses both new strategies like using embeds as well as more traditional approaches like manual outreach.
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Link Building SMX Advanced 2013
- 1. Link Building A Presentation Justin Briggs S Ignoring euphemisms for Fun & Profit
- 2. Jus%n Briggs @Jus%nRBriggs Hello Justin Briggs Founder, Briggsby justin@briggsby.com @JustinRBriggs
- 3. Jus%n Briggs @Jus%nRBriggs briggsby.com/smxlinks2013
- 4. Jus%n Briggs @Jus%nRBriggs
- 5. Jus%n Briggs @Jus%nRBriggs Content Marketing
- 6. Jus%n Briggs @Jus%nRBriggs Content Outreach
- 7. Jus%n Briggs @Jus%nRBriggs Link Outreach
- 8. Jus%n Briggs @Jus%nRBriggs Link Building
- 9. Jus%n Briggs @Jus%nRBriggs For many SEOs, Content Marketing is just Link Building without the penalties.
- 10. Jus%n Briggs @Jus%nRBriggs How do I build links in 2013?
- 11. Jus%n Briggs @Jus%nRBriggs Like I did in 2011. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
- 12. Jus%n Briggs @Jus%nRBriggs I create & promote content. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
- 13. Jus%n Briggs @Jus%nRBriggs Quality link building hasn’t changed.
- 14. Jus%n Briggs @Jus%nRBriggs Lazy people diminish the value of some techniques.
- 15. Jus%n Briggs @Jus%nRBriggs Google raises the bar on techniques that slip through.
- 16. Jus%n Briggs @Jus%nRBriggs But, link building is still working just fine.
- 17. Jus%n Briggs @Jus%nRBriggs Adapt your tactics.
- 18. Jus%n Briggs @Jus%nRBriggs
- 19. Links everyone else is missing
- 20. Jus%n Briggs @Jus%nRBriggs Lazy link builders are going to burn certain link types.
- 21. Jus%n Briggs @Jus%nRBriggs Get the same domain, but higher quality pages.
- 22. Jus%n Briggs @Jus%nRBriggs Sort by external outlinks Crawl .edu site Source: http://www.screamingfrog.co.uk/seo-spider/
- 23. Jus%n Briggs @Jus%nRBriggs Looks for opportunities
- 24. Jus%n Briggs @Jus%nRBriggs
- 25. Jus%n Briggs @Jus%nRBriggs Content idea: Resource for international students at colleges.
- 26. Jus%n Briggs @Jus%nRBriggs Vet the idea.
- 27. Jus%n Briggs @Jus%nRBriggs
- 28. Jus%n Briggs @Jus%nRBriggs
- 29. Jus%n Briggs @Jus%nRBriggs Discover new departments not yet aggressively targeted by SEOs and create content for them.
- 30. Jus%n Briggs @Jus%nRBriggs Build it.
- 31. Jus%n Briggs @Jus%nRBriggs Used to acquire last month.
- 32. Follow up to double placement rates
- 33. Jus%n Briggs @Jus%nRBriggs Hi, I reached out a month ago about <removed> we provide. We're still trying to get the word out about it. Could we be listed on your <removed> page because <justification on why they should link>? <Removed> can be found here: <URL> Thanks! Justin
- 34. Jus%n Briggs @Jus%nRBriggs Within minutes, inbox was flooded with apologies.
- 35. Jus%n Briggs @Jus%nRBriggs Say “because”
- 36. Jus%n Briggs @Jus%nRBriggs Xerox study showed 57% increase in request compliance when “because” was used.
- 37. Using embeds for links.
- 38. Jus%n Briggs @Jus%nRBriggs Aren’t infographics dead?
- 39. Jus%n Briggs @Jus%nRBriggs
- 40. Jus%n Briggs @Jus%nRBriggs Embedding like it’s 2008!
- 41. Jus%n Briggs @Jus%nRBriggs Modified quiz embeds become calculator based interactive content. Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
- 42. Jus%n Briggs @Jus%nRBriggs Wait… haven’t we seen this?
- 43. Jus%n Briggs @Jus%nRBriggs
- 44. Jus%n Briggs @Jus%nRBriggs The embed isn’t the badge, it’s the whole content piece.
- 45. Jus%n Briggs @Jus%nRBriggs These clouds move… Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
- 46. Jus%n Briggs @Jus%nRBriggs This floats up from bottom.
- 47. Jus%n Briggs @Jus%nRBriggs
- 48. Jus%n Briggs @Jus%nRBriggs Links
- 49. Jus%n Briggs @Jus%nRBriggs What else can you embed?
- 50. Jus%n Briggs @Jus%nRBriggs
- 51. Forget the mode. Focus on the story.
- 52. Jus%n Briggs @Jus%nRBriggs Making games for girls while not “girling it up”.
- 53. Jus%n Briggs @Jus%nRBriggs
- 54. Jus%n Briggs @Jus%nRBriggs “Making of” & exclusives.
- 55. Jus%n Briggs @Jus%nRBriggs Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/ Embeddable illustra%ons instead of infographics
- 56. Jus%n Briggs @Jus%nRBriggs Take advantage of site mechanics.
- 57. Jus%n Briggs @Jus%nRBriggs Primarily powered by view count. Increase visibility with paid social traffic. Wired
- 58. Jus%n Briggs @Jus%nRBriggs Source: http://justinbriggs.org/33-links-and-how-to-get-them
- 59. Jus%n Briggs @Jus%nRBriggs
- 60. Sometimes... It’s still just SEO.
- 61. Jus%n Briggs @Jus%nRBriggs Updating internal link structure Manual link outreach Million dollar lift in revenue.
- 62. Jus%n Briggs @Jus%nRBriggs Monitor keyword usage in anchors.
- 63. Jus%n Briggs @Jus%nRBriggs Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
- 64. Jus%n Briggs @Jus%nRBriggs Kept brand name in anchor > 50%
- 65. Jus%n Briggs @Jus%nRBriggs Thanks! A Presentation Justin Briggs S