fmyi President Justin Yuen's presentation on the intersection of sustainability and social media

1. OPPORTUNITY.

2. PROCESS: INTERNAL
Talent.
97% would take less $ at a CSR leader
Stanford: Study of 800 MBAs from 11 leading North American and European schools
Retention.
Costco turnover rate is half the industry’s
WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry
Efficiency.
73% named cost savings as primary driver
Pricewaterhouse: Survey of US companies about main driver for sustainability investments
Small business.
73% investing more in energy-saving
NSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)

3. PRODUCT: GROWTH
Clean tech.
11% of total US venture capital market
E2: Ahead of medical device, telecom, and semiconductor; behind biotech and software
Green building.
40 of the world’s largest cities (C40cities.org)
Adopted energy efficiency, CO2 emissions, and green building guidelines/policies
Food.
World organic market growing 20% a year
Organic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006
Sportswear and fashion.
Sales for organic cotton products up 85%
Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005

4. PROFIT: MARKETING
Consumers.
63 million Americans buy sustainable
LOHAS: $227 billion total market
Brand marketing.
2/3 would switch to a more sustainable brand
Cone Roper: If all else is equal, 2/3 would switch
B2B.
400 CEOs from Wal-Mart’s largest vendors
Wal-Mart Live Better Sustainability Summit: Pressure on their vendors

10. EMPOWERING
TEAMS TO MAKE
A DIFFERENCE.

13. INTERNAL

14. Enjoy your stay.

15. GROWTH

17. MARKETING

18. YOUR GREEN ONLINE OFFICE.
SUSTAINABILITY PEOPLE PLANET PROFIT
The key piece to a Enables telecommuting Empowers your team with Saves money on printing
sustainability commitment by providing your team templates and content and shipping
is having a green online with an easy-to-use, built in for growing your
office like fmyi. organized place for all sustainability initiative Saves money when
information people telecommute and
Why? It serves as a Promotes digital avoid time lost when
platform to grow your Creates community collaboration, leaving a commuting
team’s sustainability around your content, smaller environmental
initiative, minimizes your bringing together a team footprint Saves money when
environmental footprint, across an office or around people are up to date on
and generates profits the world Reduces ink, toner, and the site and flying is
through eco-effciency paper usage reduced for catch up
efforts and fmyi’s Reduces stress by meetings
keeping everything Encourages sustainable
workflow features. commuting through a Generates profits through
organized and up to date
Think about the hours in one place tracker embedded into fmyi’s workflow features
each day your team each site (efficient project
spends sharing Connects people with management, institutional
fmyi’s partnerships for fmyi purchases renewable knowledge base, sales
information. Having them energy credits for your
collaborating on fmyi’s sustainability including tracking, etc) so
conferences, car sharing computer energy usage opportunities don’t slip
green online office is the while on the site
perfect way to emphasize options, and more through the cracks
your commitment to
sustainability.
fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our
societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar,
access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at
least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through
Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference.
FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM

19. FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM

20. PROCESS.
Talent.
Training.
Community.
Innovation.

21. PRODUCT.
Commuting.
Offsets.
Printing.
Content.

22. PROFIT.
Clients.
Marketing.
Advertising.
People and planet.