Presentation at IDPF 2015 (during BookExpo America) about how 24symbols makes use of Data Science: real examples of production projects, and some research & development currently under development.

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DATA ANALYTICS:
BECAUSE EVERYTHING COUNTS

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A service to read and discover digital books that
works on any device

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• Dashboard for
publishers
• Sales analysis
and forecast
• Product
experience
• Reader behavior
• Marketing
• Research (MSc)

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" Publishing
dashboard for
publishers
and investors
Projects: services to our publishers

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Projects – services to our publishers
• Book Reading Analysis
• With or without expert edition analysis

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• Book Reading Analysis
• With or without expert edition analysis
Projects – services to our publishers

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Projects – internal controlling
• Cohort Analysis everywhere!!!

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Projects: internal controlling

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" Unit Economics
Source:LeanAnalytics–AlistairCroll,BenYoskovitz
Projects: internal
controlling

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Projects – sales forecast
• Using predictive algorithms

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Projects – recommendation with
topic modelling
• Recommendation system based on LDA (topic modelling)

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Projects – ad-hoc querying & BI

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• Data acquisition and standardization
• Execution time
• Data misunderstandings
Challenges

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Thanks for your time!
@justohidalgo
Justo Hidalgo
http://www.loscuentosdelabuelo.com
jhidalgo@24symbols.com

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" Books are on the
cloud
" We can measure
every action
performed by our
readers

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2. Have someone taking care of
your metrics

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3. Only measure what you truly care about
@justohidalgo

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4. Beware vanity metrics…

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… they may hide an awful truth

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AARRR
Acquire Activate Retain Refer Get Revenue
SEO
SEM
Campaigns
Email
Blogs
…
Landing
Page
Product
Features
…
Content
(blogs,
articles,
…)
Emails
Alerts
…
Campaigns
Emails
…
Shopping
cart
Subscriptions
Lead Gen
…
traffic social business

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Don’t be data-driven…
… be data-informed…

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… but VERY DATA-
INFORMED!
#ELS2014

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AND NOW…
BUSINESS-SAVVY!!!
@justohidalgo

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DS organization
Source: http://radar.oreilly.com/2013/06/theres-more-than-one-kind-of-data-scientist.html

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