Case Study on Social Media Promotion of TEDx Jaipur 2013 executed by Mercury Digital Marketing

1. Social Media Campaign For
TEDx Jaipur - 2013

2. And The Countdown Begins...

10. This Unique Timeline Cover concept created a lot of Buzz in the
Last Ten Days Before the Event

11. Flashback...

13. Objective:

To spread the awareness about event

14. Focus:


Registrations
To target people interested in TED Conference in
specific locations of North India.

15. Challenges During Campaign:





Changes in Dates and Venue
Non Confirmation About Speakers
Mindset of Expecting Celebrity Speakers
Limited no. of Twitter users in Jaipur
Changes in Facebook Post Promotion Guidlines

16. Content Strategy:

The campaign was planned around 4 Major Action
Points:
- Event Teaser (curtain raiser)
- Generate Momentum and engage people
- Stress on Registration
- Speaker-based promotion

17. How It Started

18. Event Teasers

23. How Date And Venue Was Announced

This post was promoted and was seen by 11,461
people, at that moment page likes were 2500.

24. Generate Momentum and Engage
People

31. Last Year's TEDx Jaipur Video Shared and Promoted.
Total views in last one year were 776 on Youtube and
in just 30 Days views reached to 1110.

32. Stress on Registrations

33. Through Ads

34. In Descriptions

After certain time, when event date was near, we
mentioned registration details on every post.

35. Through Posts

36. Through Posts

37. Change of Venue!!!

38. This post was promoted and was seen by 3,453 people.

39. Speaker Based Promotion

44. This post was seen by 6,339 people

45. This post was seen by 7,375 people

46. Achievements

47. 'Talking About This' Graph
Highest 'Talking About This' was 2,023 People in
the last week before event.

48. Fan Growth (Likes) Graph
Highest Fan Growth in a single day was 359 Likes
on 8, February 2013.

49. Reach Graph
Highest 'Reach' was 299,287 People in the last
week before event.

50. Sale of Tickets
- It was very clear that facebook was the only medium
of communication upto 1 February 2013 and a good
no. of tickets got sold in that period.
- On an estimate arround 35 % of event attendees got
aware about the event only through facebook.
- 9X Return on Investment

52. Thank You
Please write your suggestions to:
social@mercurydesign.in
or visit
www.social-media.mercurydesign.in