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Cupcakes

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Cupcakes

  1. 1. Estudo do comportamento do consumidor
  2. 2. • Cupcakes são bolinhos individuais, super macios e saborosos que cabem na palma da mão.• Decorados com confeitos, ganache, creme de manteiga ou pasta americana.
  3. 3. • Nos EUA ele recebeu o nome de Cupcake = bolo de xícara, porque era medido e assado em xícaras, feito pelas donas de casas, que tinham o habito comum de presenteá-los aos vizinhos.
  4. 4. • O sucesso dos pequenos bolos decorados, especialmente nas grandes cidades, pode estar ligado à individualização, tanto pela opção de escolha do sabor preferido como na praticidade e tamanho ideal aos que moram sozinhos.
  5. 5. • Uma nova geração de confeiteiros e consumidores vem promovendo importantes mudanças de comportamento na criação de produtos especiais no que diz respeito aos doces em festas e eventos, com roupagens modernas e sabores que seguem tendências internacionais de gastronomia para acompanhar o ritmo intenso de mudanças do mercado e satisfazer os novos consumidores.
  6. 6. • Os cupcakes datam do século XIX, do tempo em que o forno não dava conta de assar bolos grandes e o jeito era usar latas ou xícaras. Atualmente assados em forminhas de papel ou alumínio, o tamanho se mantêm próximo ao de uma xícara de chá. Na Inglaterra, recebe o nome de “bolo de fadas” por ser uma versão reduzida dos bolos grandes. Esse caráter lúdico e infantil também é marca de um dos principais estilos de consumidores.
  7. 7. • Esses saborosos e graciosos bolinhos podem ser feitos em forminhas de vários tamanhos com as coberturas mais variadas e criativas, porém a massa tem a sua receita original, não pode ser feito de pão-de-ló para não perder a sua origem.
  8. 8. LIMITADA• No Brasil, o Cupcake é um pouco diferenciado do Americano.• O fato é que esses doces já conquistaram o paladar do público mais variado em nosso país.
  9. 9. Reconhecimento:• A primeira utilização do termo cupcake foi na Inglaterra, em 1828 em um livro de receitas onde explicava que o nome cupcake tem duplo sentido, pois a receita do bolo é medida em xícaras e assado nelas.
  10. 10. • Isso foi revolucionário devido ao tempo que os bolos levavam para assar e da facilidade de medir os ingredientes que antes era feito por peso.
  11. 11. INFORMAÇÕES / PROMOÇÃO• Em Nova York, docerias como Magnolia Bakery ganhou publicidade em suas aparições em programas populares de televisão como ”Sex and the City” na HBO.• Em 2010, a apresentadora de televisão Martha Stewart publicou um livro do cozinheiro dedicado a cupcakes.
  12. 12. • Começou uma onda de cupcake, protagonizada principalmente na rede, onde trocas de informações, receitas e fotos aguçou a criatividade e talento de muita gente do ramo.
  13. 13. • Logo surgiu a versão mais brasileira que se destaca pelos sabores e também o uso de recheios, porém mantendo a massa aerada que caracteriza um delicioso cupcake.
  14. 14. • Esta consagração do cupcake como objeto de desejo ocorreu quando a personagem ícone de Sarah Jessica Parker no famoso seriado “Sex and The City”, demonstrou seu amor pelo doce, sempre da Magnolia Bakery - doceria hoje famosa no mundo todo que foi transformada em verdadeira grife de cupcakes.• Logo após a venda de cupcakes nos EUA subiu 22% e foi a receita que mais aumentou nas pesquisas da Google no mesmo período (2009).
  15. 15. • O sucesso do cupcake nos Estados Unidos é tamanho que gera estudos sobre seu impacto econômico e social.• A televisão americana estreou dois programas do tipo reality show com o cupcake, onde especialistas em decorar bolos disputam um prêmio de 10 Mil Dólares pelo cupcake mais bonito ou inusitado.
  16. 16. • A moda agora é CUPCAKE! Depois do fenômeno dos frozen yogurt e dos brigadeiros diferenciados, os cupcakes estão indo para o varejo. Há mais ou menos três anos no Brasil, hoje também são vendidos em quiosques em shopping centers. mercado.
  17. 17. • A remuneração depende de diversos aspectos, como a qualidade, o tipo de público que o consome e a maneira como a pessoa atua no mercado.
  18. 18. • Foi o mercado de casamentos um dos primeiros a apostar no cupcake no Brasil, a pedido das noivas. Jovens meninas encantadas com a delicadeza do doce, outros que se associam às comunidades de cupcakes em redes sociais, assim como mulheres maduras solteiras e estilosas como a personagem do seriado, ajudaram a popularizar os cupcakes e criaram uma demanda por consumi-los também fora dos buffets de casamento.
  19. 19. • Uma convidada viu os cupcakes em uma festa de casamento e achou a escolha dos noivos original. Dias depois, deparou com os bolinhos na festa de aniversário de um amigo. Resolveu, então, encomendar 12 cupcakes para presentear as crianças da família na Páscoa, e foi um sucesso!
  20. 20. • A sobremesa é uma das categorias de produtos que mais cresce com o fenômeno da auto-indulgência, além de outros fatores, como o aumento do poder aquisitivo das pessoas ou a exigência por novidades.
  21. 21. A moda agora são os cupcakes! Além de lindos e atrativossão deliciosos, rápidos e fáceis de fazer.
  22. 22. JU VALLADALEILA CRISTINALILI RENOSTO
  23. 23. 1. Como é classificada o tipo de tomada de decisões? 2. Qual a função do comportamento dos consumidores decupcakes ?

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