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Culture and media
 Full   range of human learned behavior

 According   to Ralph Linton

  Culture is the way of life of its members; the
    collection of ideas and habits which they
  learn, share and transmit from generation to
                    generation.
 Humans behavior is not instinctive, it is
 based on guidelines.

 These   guidelines are learned.

 Guidelinesshould be shared by members of
 the cultural group
Learned




Shared
 Dealing with children
 Dealing with adults
 Resolving conflicts
 Marriage
 Death


   Solutions to all these problems comes from

                CULTURE
Kailashi girls
Japanese Kimono




Jirga in Peshawar   Chinese new year parade
 The  tradition of the society you live in.
 Subculture
   Culture of the part of the world you
    belong
 Universal culture
   Common human cultural traits like
     a verbal language

     using age and gender to classify people

     classifying relationships on marriage,

      descent relationships , kinship
   Typing
       Change from hand written to moveable type
   Pictorial images
       Printing of pictures, maps
   Protestant Reformation
       Elites against printing
       Attempts to license and suppress books
   Mass media in society
       Cultural niches are created
           Newspapers for news
           Telephone for interpersonal communication
           Photography
           Radio
           Television
 Mass   culture
  Culture disseminated through mass media
  Refers to culture produced through mass
   media
  It does not arise form people’s daily life
   interaction
  Mass culture is possible due to modern
   forms of communication and electronic
   media
  It promotes individualism and consumerism
 Popular   culture
  Contemporary    lifestyle generally
   accepted by the society.
  Popular culture is consumed by the
   society.
  Made popular by the media (the
   flip side of the mass culture coin)
  Popular culture changes with time.
Forms of popular culture

      Music
      Film
      Television
      Advertising
      Sports
      Fashion
      Toys
      Magazines
      Comic Books
      Food
 High   culture
    High culture is a term used to describe elite
     aristocratic culture.


 Low    culture
    Culture followed by the masses, which is looked
     down upon by the elites.
   Commercialization of culture
       Identity crises – need to buy the right thing
       Product images – create desire
       Product placement in mass media
   Leisure becomes mass mediated
       Sports – media consumes it, consumer goods
       Criticism is that high culture is vanishing
       Violence increases
   Mass culture can be exported
       Through movies, songs, internet
       E.g. McDonalds opens in Russia, Levis jeans, Nike, Adidas
   Cults
       Extreme devotion to something e.g rock, fans, punks ,
        bikers etc.
       Cult industries flourish

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Lecture 2 culture

  • 2.  Full range of human learned behavior  According to Ralph Linton Culture is the way of life of its members; the collection of ideas and habits which they learn, share and transmit from generation to generation.
  • 3.  Humans behavior is not instinctive, it is based on guidelines.  These guidelines are learned.  Guidelinesshould be shared by members of the cultural group
  • 5.  Dealing with children  Dealing with adults  Resolving conflicts  Marriage  Death Solutions to all these problems comes from CULTURE
  • 6. Kailashi girls Japanese Kimono Jirga in Peshawar Chinese new year parade
  • 7.  The tradition of the society you live in.  Subculture  Culture of the part of the world you belong  Universal culture  Common human cultural traits like  a verbal language  using age and gender to classify people  classifying relationships on marriage, descent relationships , kinship
  • 8. Typing  Change from hand written to moveable type  Pictorial images  Printing of pictures, maps  Protestant Reformation  Elites against printing  Attempts to license and suppress books  Mass media in society  Cultural niches are created  Newspapers for news  Telephone for interpersonal communication  Photography  Radio  Television
  • 9.  Mass culture  Culture disseminated through mass media  Refers to culture produced through mass media  It does not arise form people’s daily life interaction  Mass culture is possible due to modern forms of communication and electronic media  It promotes individualism and consumerism
  • 10.  Popular culture  Contemporary lifestyle generally accepted by the society.  Popular culture is consumed by the society.  Made popular by the media (the flip side of the mass culture coin)  Popular culture changes with time.
  • 11. Forms of popular culture  Music  Film  Television  Advertising  Sports  Fashion  Toys  Magazines  Comic Books  Food
  • 12.  High culture  High culture is a term used to describe elite aristocratic culture.  Low culture  Culture followed by the masses, which is looked down upon by the elites.
  • 13. Commercialization of culture  Identity crises – need to buy the right thing  Product images – create desire  Product placement in mass media  Leisure becomes mass mediated  Sports – media consumes it, consumer goods  Criticism is that high culture is vanishing  Violence increases  Mass culture can be exported  Through movies, songs, internet  E.g. McDonalds opens in Russia, Levis jeans, Nike, Adidas  Cults  Extreme devotion to something e.g rock, fans, punks , bikers etc.  Cult industries flourish