The PR practitioner's objectives are to restore public opinion of the Leicestershire police force after a documentary showed officers behaving improperly. The strategy includes the police chief apologizing, firing officers involved, and increasing transparency around tax dollar spending. Tactics involve community donations, creating an advisory board, and implementing supervisor roles to oversee officers. The campaign aims to regain citizens' trust over the course of a year through open communication and addressing issues raised in the documentary.

1. Undercover Copper Jessica Wesley Advertising 410 Quiz 2