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WHAT IT MEANSThere’s a real Play as a Competitive Advantage (July 2012)

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WHAT IT MEANSThere’s a real desire to see unstructuredplay extend from childhood well intoadulthood. Nine in 10 American andBritish adults agreed that “play shouldnot only be a part of children’s lives butadults’ lives, too.” No wonder: There’s awistfulness and nostalgia attached to playand everything t hat it suggests, with 78%saying they wish they could recapturesome of the imagination, fun andcreativity of childhood and 74% sayingthey miss being able to play like a childwith no rules, boundaries or restrictions.

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