141. GENDER GETS MORE FLUIDOnce considered the role of a woman, in Thailand cooking has become a trendy activityfor men as a way to show style and class, as well as appear family-oriented and evenromantic. Several cooking shows on TV are hosted by famous Thai actors. In a commercialfor Knorr’s Thai curry, a newlywed star couple is about to prepare a meal, with the mantaking the cooking role and the wife looking on approvingly.In Argentina, a commercial for Granja del Sol’s soy cutlets implores men to “Heed yourfeminine side” with humorous scenes of men enjoying less-than-masculine moments(moisturizing, singing soft rock ballads), leading up to a guy enjoying soy cutlets fordinner. The ad allows that “every man hassomething deep and secret inside: the feminineside,” something that can comfortably coexistwith the masculine side.Image credits: TvcThailandAd; Granja del Sol
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