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Similar a Goodbye Yellow Pages. Hello Local Search: What Businesses Need to Know About Using Local Search to Drum Up Sales
Similar a Goodbye Yellow Pages. Hello Local Search: What Businesses Need to Know About Using Local Search to Drum Up Sales (20)
Goodbye Yellow Pages. Hello Local Search: What Businesses Need to Know About Using Local Search to Drum Up Sales
- 1. Goodbye Yellow Pages. Hello Local Search What Businesses Need to Know About Using Local Search to Drum Up Sales
- 2. About Me. Jiyan Wei Director, Product Management @ Vocus. Speaker@ SES, SMX, PubCon, Newcomm Forum, etc. Published in SES Magazine, PRSA Tactics, Visibility Magazine, DMNews, etc. Blogs @ newinfluencer.com and bloggingprweb.com. MSc in Media/Comm. @ the LSE.
- 3. The Case for Search Pew Internet and American Life Project (2009)
- 4. Online has become local Local search currently stands at 12% of core searches in the top 5 portals. Local search grew 58% in 2008, reaching an annual total of 15.7 billion searches. - comScore, Inc.
- 5. The Case for Search
- 6. Agenda Anatomy of search. Search engine optimization (SEO). Internal SEO. External SEO.
- 11. Paid Search
- 12. Organic Results
- 13. POLL 1
- 14. Search Engine Optimization A set of methodologies that make it easier for search engines to find, index, categorize, and rank Web content. Lee Odden / TopRank Online Marketing
- 17. Internal SEO
- 18. Internal SEO
- 19. Internal SEO > Title Tag
- 20. Internal SEO > Phone Number
- 21. Internal SEO > Visible Content
- 22. Internal SEO > Secondary Pages
- 23. Internal SEO > Secondary Pages
- 24. Internal SEO > Secondary Pages
- 27. POLL 2
- 28. Internal SEO
- 29. External > Google Places
- 30. External > Google Places
- 31. External > Registries Must haves: Google Places - http://www.google.com/local/add/analyticsSplashPage Yahoo! Local - http://listings.local.yahoo.com/ Bing Local - https://ssl.bing.com/listings/ListingCenter.aspx DMOZ – http://www.dmoz.org Nice-to-haves: Yelp .com (Restaurants, bars, general) Local.com (General ) YellowPages.com (General) CitySquares.com (General) Sharperoo.com (Construction)
- 32. POLL 3
- 33. Link Building with PRWeb
- 34. Link Building with PRWeb
- 35. Tips for Localizing your Release Localize the headline in the title Use local identifiers in the body of the release Use local identifiers in the links
- 39. Reached out with personalized, direct outreach.
- 44. For more information about the Small Business Webinar Series visit: http://www.NFIB.com/webinars We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey that you will receive via email after this webinar. Did you know… NFIB is on Facebook? Stop By and Leave a Comment. http://www.nfib.com/facebook
Notas del editor
- Because at the end of the day, PR is about connection.And when it comes to connection, nothing beats search online. Search seeps into everything – You might think, well news is my domain
- And that is what we are here to discuss today. .
- And that is what we are here to discuss today. . . And a good place to start is with a crisis
- And that is what we are here to discuss today. . . And a good place to start is with a crisis
- And that is what we are here to discuss today. . . And a good place to start is with a crisis