Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Snack Size Sociality
1. Snack Size Sociality:
Attention, Influence and
Identity in the Days of Bite-
Sized Media
Jyri Engeström
Google
Blog: zengestrom.com
jyri@zengestrom.com
11. Mobile: proprietary app stores vs. the open web
Smartphone market share
50 %
Nokia
25 %
Blackberry
iPhone
0 %
Q2/2008 Q2/2009
12. 5 trends on the social web today
1. Discovery is becoming social
2. People are increasingly ʻsnackingʼ on content
3. Microblogging is becoming the pulse of the planet
4. Corporations and brands are getting human faces
5. Location is emerging as a new filter
30. Document-centered social web (2003-2007)
• Pages and links
• No machine-readable identity
• No activities
• Based on polling
31. Proprietary real-time platforms (2007-2009)
• Faces and identities
• Objects, verbs and activities
• Proprietary push systems
• Contained within silos
• Non-standard APIs
32. The people-centric (real time) web
As a web citizen, your basic rights should be to:
• Host your own identity
• Log into any website with your
identity and immediately see
your friends
• Push your activities to your
friends regardless of the
service you and they choose
for producing & consuming
• Participate in the same thread
of comments from anywhere
• Store a record of your
activities on your own server
33. Battle is now waged over:
• Peopleʼs identities
• Activity stream routing
• The social inbox
• Real-time search
34. 5 trends
1. Discovery is becoming social
2. People are increasingly ʻsnackingʼ on content
3. Microblogging is becoming the pulse of the planet
4. Corporations and brands are getting human faces
5. Location is emerging as a new filter
35. 4 strategies
1. Go where your customers are
2. Donʼt market, engage
3. Empower your ambassadors
4. Introduce something new every day
36. 1 open platform: the web itself
1. OpenID
2. OAuth
3. Portable Contacts
4. PubSubHubbub (PuSH)
5. Activity Streams (activitystrea.ms)
6. Synchronized commenting (TBD)
Notas del editor
Show 280Slides, share menu. Once everything is online, it starts to be shared.
It’s all about the apps. Mobile Web may save Nokia. Google’s working towards that.