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INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIMENT
Joe Hsia
UX Designer
Kaba Su
UX Designer
INNOVATION
存續
Business

viability
可行
Technology

feasibility
需求
User

desirability
innovation
UXUser eXperience
UCDUser Centric Design
Optimization
Incremental innovation
the future is now?
Radical Innovation
Radical Innovation
Radical Innovation
Technology
Change
Meaning
Change
Radical Innovation
2345N1
0
2
3
4
5
N
1
0 1
Empathy
Experiment
U
USER & EMPATHY
Meaningful innovation
start with USERS
Go out and be Curious
Walk into their daily lives
,
Visit their favorite spots
Collect stories behind objects
The role of internet in daily lives
Immerse in the context
From user data to insights
Digest insights and form POV
WHYs
?
Digest insights and form POV
Convenience
Community
Trust
APP
,
Are meanings and empathy
enough to help us move from
0 to 1 ?
E
EXPERIMENT
0 1
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/
how might we
ideation
storyboarding
prototyping
iteration
iteration
empathy/data hypothesis
empathy/data
iteration hypothesis
experimentempathy/data hypothesis
good/great ideas aren’t enough
execution
S
SPACE & CULTURE
Magic happens
when we work at the same
SPACE
The magic field designed for
open, transparent and fast
communication
Make it tangible:
what you see is what you get
Find your collaboration tool:
ideas can’t wait
Creative
Abrasion

Creative Agility

Creative
Resolution

Linda Hill: How to manage for collective creativity
Innovation leaders understand that
their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity
REPEAT
R
U S E R
RS EINNOVATION
U
SE
RS EINNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and “EXPERIMENT
over and over again.”
Innovation
is like exploring the sea
yahoomode.tumblr.com

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