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Crowdfunding Sites You Love Market Overview Online Content & Service  Payment Models 1.20.10 prepared by
<ul><li>User-centric </li></ul><ul><li>No “mental transaction costs” </li></ul><ul><li>Tap into existing social networks <...
individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) di...
individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) di...
Competitive Feature Matrix Business Model No Mental Transaction Costs Producer v.s. Consumer Social Networking Building a ...
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Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

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Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

  1. 1. Crowdfunding Sites You Love Market Overview Online Content & Service Payment Models 1.20.10 prepared by
  2. 2. <ul><li>User-centric </li></ul><ul><li>No “mental transaction costs” </li></ul><ul><li>Tap into existing social networks </li></ul><ul><li>Financial transparency </li></ul><ul><li>Fun, entertaining, like a game </li></ul>Kachingle Guiding Principles
  3. 3. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Online Payment Systems – Alternatives to Advertising <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Crowdfunding (Kachingling) <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>
  4. 4. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Alternative Payment Systems <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Crowdfunding Kachingling <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>Contenture BitPass TipJoy SprinklePenny Kachingle Journalism Online PayyAttention
  5. 5. Competitive Feature Matrix Business Model No Mental Transaction Costs Producer v.s. Consumer Social Networking Building a Persona Launch Verbing-up Kachingle Kachingling Contenture Contentur-ing Payy Attention PayyAttention-ing JournalismOnline Journalism-Onlining Sprinkle Penny SprinklePenny-ing

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