Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.

1. WINNERS &
TRENDS
CANNES CYBER
LIONS 2011
JAKOB KAHLEN — BEST INTERNET 2011 CONFERENCE, TALLINN — 29.09.11

2. HELLO!
TERE!

3. AGENDA
WHAT IM
GONNA SHARE
WITH YOU TODAY

4. AGENDA
• WHO AM I
• THE LIFE OF A CANNES JURY MEMBER
• THE MAIN TRENDS OF CANNES CYBER LIONS 2011
• THE 3 GRAND PRIX
• OTHER DIGITAL TRENDS FROM CANNES

5. INTRODUCTION
WHO
AM
I

6. INTRODUCTION
JAKOB KAHLEN
CREATIVE DIRECTOR
HELLO MONDAY

10. JAKOB KAHLEN
• 35 YEARS OLD
• LIVING AND WORKING IN COPENHAGEN, DENMARK
• TRAINED AS A GRAPHIC DESIGNER
• WORKING WITH DIGITAL DESIGN & MARKETING SINCE 1996
• CREATIVE DIRECTOR & PARTNER OF HELLO MONDAY

11. JAKOB KAHLEN
• TEACHING DIGITAL MEDIA AT THE GRAPHIC ARTS INSTITUTE OF DENMARK
• CHAIRMAN OF THE DIGITAL WEBSITE JURY AT CREATIVE CIRCLE, DENMARK
• PART OF THE WEBBY AWARDS JURY
• PART OF THE CANNES CYBER LIONS 2011 JURY

12. HELLO MONDAY
• DIGITAL CREATIVE AGENCY
• 20 EMPLOYEES — 5 PARTNERS
• OFFICES IN: COPENHAGEN, AARHUS & NEW YORK
• CONCEPTS, DESIGN & “CREATIVE CODE” (FRONT-END DEVELOPMENT)
• WORKING FOR A WIDE VARIETY OF GREAT INTERNATIONAL BRANDS

13. HELLO MONDAY
WE’VE DONE
STUFF LIKE ...

21. LIFE OF LAUNCH
GEORGE 1.10.11
APP
STORE

22. HELLO MONDAY
MORE...
HELLOMONDAY.COM

23. CANNES JURY
THE LIFE OF A
CANNES JURY
MEMBER

29. 2011 CANNES CYBER LIONS
THE MAIN
TREND

30. SOFTWARE STORYTELLING

31. USEFUL
SOFTWARE STORYTELLING
ENTERTAINING

32. USEFUL
SOFTWARE VALUE STORYTELLING
ENTERTAINING

33. USEFUL
PLATFORMS &
COMMUNITIES
SOFTWARE VALUE STORYTELLING
ENTERTAINING

34. USEFUL
PLATFORMS &
COMMUNITIES
SOFTWARE VALUE STORYTELLING
ENTERTAINMENT
SOFTWARE
ENTERTAINING

35. USEFUL
PLATFORMS & TOOLS FOR
COMMUNITIES STORYTELLING
SOFTWARE VALUE STORYTELLING
ENTERTAINMENT
SOFTWARE
ENTERTAINING

36. USEFUL
PLATFORMS & TOOLS FOR
COMMUNITIES STORYTELLING
SOFTWARE VALUE STORYTELLING
ENTERTAINMENT LEAN BACK
SOFTWARE ENTERTAINMENT
ENTERTAINING

37. THE MAIN TREND
MADISON AVENUE
MEETS
SILICON VALLEY

38. THE 3 X GRAND PRIX
LET’S LOOK AT
THE 3
GRAND PRIX

39. GRAND PRIX #1
OLD SPICE
RESPONS
CAMPAIGN GRAND
PRIX

40. OLD SPICE
FROM VIRAL VIDEO TO VIRAL PHENOMENON

41. OLD SPICE RESPONS CAMPAIGN
WHAT
WELLWRITTEN, FUN AND PERSONAL VIDEO RESPONSES TO HUNDREDS OF PEOPLE
TWEETING AND TALKING ABOUT “THE OLD SPICE GUY”
THE IDEA
INTERACTING WITH USERS TO KEEP THE BUZZ OF THE CAMPAIGN ALIVE
THE BRILLIANCE
MAKING DIRECT INTERACTION TO USERS FASCINATING
AND WORTH SPREADING

42. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=FD1WQPGN5AG

43. GRAND PRIX #2
PAY WITH
A
TWEET GRAND
PRIX

44. PAY WITH A TWEET
WHAT
A SOCIAL CURRENCY PAYMENT PLATFORM
THE IDEA
PLATFORM FOR LETTING PEOPLE PAY FOR YOUR DIGITAL GOODS WITH A TWEET
THE BRILLIANCE
A LOT OF PEOPLE TRIED TO DO A MICRO PAYMENT SOLUTION
THESE GUYS HAVE SUCCEDED

45. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=4BGZGGVVQZQ

46. GRAND PRIX #3
GOOGLE
WILDERNESS
DOWNTOWN GRAND
PRIX

47. WILDERNESS DOWNTOWN
WHAT
PERSONALIZED MUSIC VIDEO EXPERIENCE FOR ARCADE FIRE
DEMONSTRATING GOOGLE CHROMES TECHNICAL CAPABILITIES
THE IDEA
YOUR HAVE TO DOWNLOAD CHROME TO GET THE FULL EXPERIENCE
THE BRILLIANCE
MAKE A BROWSER INTERESTING TO ORDINARY PEOPLE

48. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/18750665

49. SOFTWARE STORYTELLING
PAY WITH A WILDERNESS OLD SPICE
TWEET DOWNTOWN RESPONS
CAMPAIGN

50. TRENDS AT 2011 CANNES CYBER LIONS
OTHER
INTERESTING
TRENDS

51. TENDENCIES
GETTING CREATIVE
WITH
THE PRODUCTS

52. GETTING CREATIVE WITH THE PRODUCTS
GOOGLE
CHROME
SPEEDTESTS
SILVER
BBH NEW YORK

53. GOOGLE CHROME SPEEDTESTS
WHAT
A VIDEO WITH A SERIES OF EXPERIMENTS TO SHOW HOW FAST
GOOGLE’S CHROME BROWSER IS
THE IDEA
CREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUS
CHANNELS SIMPLY BECAUSE IT’S FASCINATING TO WATCH

54. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NCGQDJIOTG0

55. GETTING CREATIVE WITH THE PRODUCTS
BING
DECODING
JAY-Z
SILVER
DROGA 5 NEW YORK

56. BING DECODING JAY-Z
WHAT
A GAME-LIKE EXPERIENCE TO FIND THE PAGES OF JAY-Z’S NEW BOOK
USING MISCROSOFTS SEARCH ENGINE BING
THE IDEA
EXPOSE JAY-Z’S DEDICATED FANS TO BING
THE BRILLIANCE
THE PROJECT CREATED A LOT OF BUZZ DUE TO IT’S
ORIGINAL IDEA AND GREAT EXECUTION

57. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XNIC4WF8AYG

58. GETTING CREATIVE WITH THE PRODUCTS
PAUSE
THE HUMAN
JUKEBOX
BRONZE
ÅKESTAM HOLST, STOCKHOLM

59. PAUSE THE HUMAN JUKEBOX
WHAT?
DIGITALLY BACKED EVENT TO PROMOTE PAUSE AS A PROVIDER OF
“COSTUMIZED HIFI SOLUTIONS”
THE IDEA?
DEMONSTRATE AND FASCINATE
THE BRILLIANCE?
CREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUS
CHANNELS SIMPLY BECAUSE IT’S FASCINATING

60. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/19174313

61. TENDENCIES
SOCIAL
SOFTWARE

62. SOCIAL SOFTWARE
PAY WITH A TWEET
· SOCIAL CURRENCY PLATFORM
· OPEN TO EVERYONE

63. SOCIAL SOFTWARE
RED BULL
STREET ART
VIEW
BRONZE
LODUCCA, SAO PAOLO

64. SOCIAL SOFTWARE
RED BULL
STREET ART VIEW
· BROWSE GOOGLE STREET VIEW
· TAG & COMMENT PIECES
· CURRATE EXHIBITION
· SHARE WITH THE WORLD

65. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=R04GV1BETCA

66. SOCIAL SOFTWARE
FOOT
LOCKER
SNEAKERPEDIA
GOLD
SAPIENT NITRO, LONDON

67. SOCIAL SOFTWARE
SNEAKERPEDIA
· CROWD-SOURCED SNEAKER
ARCHIVE & COMMUNITY
· LAUNCHED IN PRIVAT BETA
· SPONSORED BY FOOT LOCKER
· OWNED BY THE PEOPLE
· 6.7 M. FANS

68. SOCIAL SOFTWARE
HEINEKEN
STARPLAYER
GOLD
AKQA, LONDON

69. SOCIAL SOFTWARE
HEINEKEN
STARPLAYER
· LIVE SOCCER BETTING APP
· ADDING A LAYER TO THE GAME
· MAKING TV WATCHING SOCIAL

70. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XP5YYSEZUB8

71. TENDENCIES
GETTING CREATIVE
WITH APPS

72. GETTING CREATIVE WITH APPS
AIRWALK
POP-UP
STORE
BRONZE
Y&R, NEW YORK

73. AIR WALK POP UP STORE
WHAT?
“INVISIBLE” AUGMENTED REALITY SMARTPHONE STORE
THE IDEA?
ENGAGING THE SNEAKER/SKATER COMMUNITY USING
SCARECITY AND TECH BUZZ

74. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/17779710

75. GETTING CREATIVE WITH APPS
RENAULT
ESPACE
360
GOLD
PUBLICIS CONSEIL, PARIS

76. RENAULT ESPACE 360
WHAT?
VIRTUAL DRIVE IN RENAULT ESPACE
THE IDEA?
LETTING THE USERS EXPERIENCE THE CAR 360 BY USING THE
GYROSCOPE BUILT INTO THE IPAD

77. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=Y4KW52ALMUS

78. TENDENCIES
WIRED REALITY.
THE POWER OF
REAL TIME.

79. WIRED REALITY
UNIQLO
LUCKY
COUNTER
BRONZE
DENTSU, TOKYO

80. UNIQLO LUCKY COUNTER
WHAT
A BANNERCAMPAIGN TO PROMOTE THEIR NEW ONLINE STORE
THE IDEA
THE MORE PEOPLE TWEET ABOUT A PRODUCT,
THE LOWER THE PRICE FOR EVERYBODY

81. UNIQLO - LUCKY COUNTER
WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=AIHQBDRDBDI

82. WIRED REALITY
EOS MAGAZINE
TALKING
TREE
SHORTLIST
HAPINESS, BRUSSEL

83. EOS MAGAZINE TALKING TREE
WHAT
A TREE CONNECTED TO SOCIAL MEDIA VIA CENSORS.
CAMPAIGN FOR A BELGIUM WILD LIFE MAGAZINE.
THE IDEA
WHAT IF A TREE COULD TELL YOU VIA SOCIAL MEDIA HOW IT WAS FEELING

84. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NGBPXMN-DG0

85. TENDENCIES
USERS
AS
CO-CREATORS

86. GOOGLE / WILDERNESS DOWNTOWN

87. USERS AS CO-CREATORS
SKITTLES
SUPER MEGA
RAINBOW UPDATER
SILVER
GOOGLE CREATIVE LABS
B-REEL

88. SKITTLES SUPER MEGA RAINBOW...
WHAT?
WRITE YOUR STATUS UPDATE THROUGH SKITTLES AND HAVE IT READ ALOUD BY A
REAL PERSON ON YOUR FACEBOOK WALL
THE IDEA?
MAKE STATUS UPDATES RELATED TO SKITTLES FUN AND SHARABLE

89. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/21979182

90. USERS AS CO-CREATORS
YOU TUBE
LIFE IN A DAY
TOASTER, LONDON

91. YOUTUBE LIFE IN A DAY
WHAT?
YOU TUBE ASKS THEIR COMMUNITY TO DOCUMENT A SPECIFIC DAY. TOGETHER
WITH RIDLEY SCOTT THE THOUSANDS OF SUBMISSIONS IS EDITED TOGETHER
TO A FEATURE FILM
THE IDEA?
SHOW THAT YOU TUBE COVERS THE WHOLE WOLRD WITH MOVING IMAGES.
ENGAGING AN ACTIVE COMMUNICTY EVEN FURTHER AND LETTING THEM
BE PART OF SOMETHING BIG

92. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=BT_UMBHMYZG

93. NOW IT’S YOUR TURN...
ANY
QUESTIONS?

94. THANK YOU!
THANK
YOU FOR
NOT
LEAVING!

95. GET IN TOUCH...
NÄGEMISENI
TWITTER @JAKOBKAHLEN
MAIL JAKOB@HELLOMONDAY.COM
WWW WWW.HELLOMONDAY.COM