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- 1. Kaizor Innovation Oct 29, 2009 Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2009
- 2. © Copyright 2002-2009 Kaizor Innovation Limited.
- 3. © Copyright 2002-2009 Kaizor Innovation Limited.
- 4. Kaizor Innovation is an international strategic innovation consultancy based in Hong Kong/China We help our clients: • Build up R&D Design Innovation capability in Asia • Provide Training on User-Centered Innovation • Understand China market needs identifying new product opportunities © Copyright 2002-2009 Kaizor Innovation Limited.
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- 6. / User Experience Design / Executive Training 5 / User Research / Design Team Training
- 7. Our Clients... © Copyright 2002-2009 Kaizor Innovation Limited.
- 8. Background: • Elaine Ann, Founder of Kaizor Innovation • Founded Kaizor Innovation in 2002 • EMBA Cheung Kong Business School (2008) • MDES Master of Design in Interaction Design, Carnegie Mellon University, USA (2000) • BFA in Visual Communications, Carnegie Mellon University, USA (1995) • Advisory Committee of the Hong Kong PolyU, School of Design • Visiting Professor on Masters Level at the Hong Kong PolyU, School of Design • Contributing Editor of Interactions Magazine, USA • Committee Member of Entrepreneur and SME of Canadian Chamber of Commerce Previously member of: • Executive Committee of Hong Kong Designers Association • Executive Committee of Industrial Designers Association of Hong Kong • Member of CHI (Computer Human Interaction Association) • Member of IDSA (Industrial Society of America)
- 9. Speaking Engagements CHINA: • Cheung Kong Business School • China Youth University for Political Sciences • Tsing Hua University • Central Academy of Fine Arts • Beijing University of Aeronautics and Astronautics • Guangzhou Academy of Fine Arts • Hunan University • Huhan University • Jiejiang University • Hubei Academy of Fine Arts HONG KONG: • Hong Kong General Chamber of Commerce • Hong Kong Trade Development Council • Hong Kong Design Centre • Hong Kong Science and Technology Park • Hong Kong University, Masters of Architecture • Chinese University MBA • Hong Kong Designers’ Association • Industrial Designers Society of Hong Kong • Hong Kong Polytechnic University: MBA, School of Design • City University • IVE U.S./OTHERS: • TED India • Industrial Designers Society of America • SIGCHI: Computer Human Interaction
- 10. User-Centered Innovation Training © Copyright 2002-2005 Kaizor Innovation Limited.
- 11. © Copyright 2002-2009 Kaizor Innovation Limited.
- 12. © Copyright 2002-2005 Kaizor Innovation Limited.
- 13. Training China’s future political leaders in Beijing Workshop at Guangzhou Academy of Fine Arts Workshop in Wuxi Research analysis Concept brainstorming © Copyright 2002-2005 Kaizor Innovation Limited.
- 14. Masters Course: Innovative Product Development © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007 Kaizor Innovation Limited.
- 15. Masters Course: Designing Public Services © Copyright 2002-2009 Kaizor Innovation Limited.
- 16. System Product Design Workshop Wuxi,Hunan,Guangzhou Workshop at Guangzhou Academy of Fine Arts Workshop in Wuxi Research analysis Concept brainstorming © Copyright 2002-2005 Kaizor Innovation Limited.
- 17. Mobile Research Collaboration with GAFA, School of Design GAFA team Demo Lifecycle Scenario Competitive Research Mapping patterns from research Themes for innovative concepts Personas © Copyright 2002-2005 Kaizor Innovation Limited.
- 18. Collaboration with Gordon Bruce and Changhong Bridge Cross-cultural Understanding User Research & Innovation Training © Copyright 2002-2005 Kaizor Innovation Limited.
- 19. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
- 20. 2004 IDSA National Conference, CA © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007 Kaizor Innovation Limited.
- 21. U.S. IDSA National Conference 2006 2006 IDSA National, Austin © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007 Kaizor Innovation Limited.
- 22. U.S. Core 77.com Carnegie Mellon University 2006 © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007 © Copyright 2002-2007 Kaizor Innovation Limited.
- 23. Business of Design Week 2004 © Copyright 2002-2005 Kaizor Innovation Limited.
- 24. Hong Kong DesignEd Asia 2006 © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007 Kaizor Innovation Limited.
- 25. © Copyright 2002-2005 Kaizor Innovation Limited.
- 26. © Copyright 2002-2005 Kaizor Innovation Limited.
- 27. Article published in book: Understanding Your Users © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007 Kaizor Innovation Limited.
- 28. http://www.core77.com/reactor/08.04_china.asp © Copyright 2002-2005 Kaizor Innovation Limited.
- 29. © Copyright 2002-2005 Kaizor Innovation Limited.
- 30. Global Partners + Affiliates © © Copyright 2002-2009 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited.
- 31. Designing for the China Market © Copyright 2002-2005 Kaizor Innovation Limited.
- 32. We’ve conducted ethnographic research in more than 100 Mainland homes in China: • Shanghai • Beijing • Hong Kong • Shenzhen • Guangzhou • Dalian • Shenyang • Wuhan • Tianjin • Tangshan • etc. Shenzhen © Copyright 2002-2005 Kaizor Innovation Limited.
- 33. © Copyright 2003-2004 Kaizor Innovation Limited and The Hong Kong © Copyright 2002-2005 Kaizor Innovation Limited. Polytechnic University, School of Design
- 34. © Copyright 2003-2004 Kaizor Innovation Limited and The Hong Kong © Copyright 2002-2005 Kaizor Innovation Limited. Polytechnic University, School of Design
- 35. Different Mindsets © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
- 36. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 37. • • • • © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 38. © Copyright 2002-2005 Kaizor Innovation Limited.
- 39. © Copyright 2002-2005 Kaizor Innovation Limited.
- 41. - - - © Copyright 2002-2005 Kaizor Innovation Limited.
- 43. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 44. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 45. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 46. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
- 47. © Copyright 2002-2005 Kaizor Innovation Limited.
- 48. TJ
- 49. : © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 50. : : © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 51. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 52. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 53. © Copyright 2002-2009 Kaizor Innovation Limited.
- 54. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 55. Web Animation Application © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2008
- 56. © Copyright 2002-2005 Kaizor Innovation Limited.
- 60. © Copyright 2002-2007 Kaizor Innovation Limited. 2002-2008
- 61. © Copyright 2002-2005 Kaizor Innovation Limited.
- 62. © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2008 2002-2007
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- 64. © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2008 2002-2007
- 65. © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2008 2002-2007
- 66. Where is the Opportunity? © Copyright 2002-2005 Kaizor Innovation Limited.
- 67. /Innovation & Manufacturing 1 2 3 4 © Copyright 2002-2009 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
- 68. © Copyright © Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2005 Kaizor Innovation Limited.
- 69. ... © Copyright © Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited.
- 70. + © Copyright © Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited.
- 72. ... © Copyright 2002-2005 Kaizor Innovation Limited.
- 73. Thank you For a quotation please contact us at: Tel: 852.2297.2311 Fax: 852.2297.0066 Email: businessdevelopment@kaizor.com Website: www.kaizor.com
Notas del editor
- We help both Western, China and HK companies From HP, P&G, BMW Designworks USA to Asia/China companies: OSIM, Changhong, OEM Manufacturing We also recently work with HKPC thank you for inviting us here to speak
- Steve: introduce tags that meet more products to be tagged (introduce new tags that can secure previously "hard-to-tag" items) I) CURRENT PRODUCT IMPROVEMENTS: General Product Improvements: - Pedestals: transparent aesthetic trend, maximize entrance space, maximize open merchandising area (close to the pedestals), alarm sound needs to be louder because of street noise - Labels: competitive pricing to Mainland labels RMBXX, reusable labels, not identifiable by thieves - Loop Tags?: not easily cut (milk powder, wine) or alarms when cut - Detacher: mobile, yet cannot be easily taken away (photo: taped up detacher), faster/easier detaching process (video at Da Xin) - Hardtags: Tag pins that won't destroy products or leave holes, caters to wider range of products, not identifiable by thieves => Recommend modular combination of products for different types of retailers
- Steve: introduce tags that meet more products to be tagged (introduce new tags that can secure previously "hard-to-tag" items) I) CURRENT PRODUCT IMPROVEMENTS: General Product Improvements: - Pedestals: transparent aesthetic trend, maximize entrance space, maximize open merchandising area (close to the pedestals), alarm sound needs to be louder because of street noise - Labels: competitive pricing to Mainland labels RMBXX, reusable labels, not identifiable by thieves - Loop Tags?: not easily cut (milk powder, wine) or alarms when cut - Detacher: mobile, yet cannot be easily taken away (photo: taped up detacher), faster/easier detaching process (video at Da Xin) - Hardtags: Tag pins that won't destroy products or leave holes, caters to wider range of products, not identifiable by thieves => Recommend modular combination of products for different types of retailers
- Find student’s background
- Find student’s background
- Find student’s background
- Client’s logo Propose new ways of design innovation
- 中
- I do not teach people to design, but how to think It was the people, not the technology, that made the changes. Samsung Electronics was transformed from a second-tier OEM maker to an international brand within a few years. This was largely based on a series of revolutionary industrial designs. DigiTimes interviewed Gordon P. Bruce, former chairman of product design for the Innovative Design Lab of Samsung (IDS), to talk about his experiences in the industry-leading corporation. Q: Can you briefly describe your former role at Samsung? A: Basically, I do not teach people to design, but how to think. South Korean people differ from Westerners in many facets. They are good at learning things from books. In fact, Seoul, the capital of South Korea, has the highest proportion of PhDs in the world. However, if you ask a South Korean what kind of person he is, chances are that he would not be able to answer the question. That is what sets knowledge and wisdom apart. Wisdom, which comes from self-reflection, is what you need for innovation. Q: Recently, many Taiwanese have become highly interested in Samsung’s success. Can you talk about Samsung’s transformation? A: To be frank, I used to have the impression that all Samsung products were trash. However, I think Samsung’s current products are the best in the industry. It was the people, not the technology, that made the changes. http://www.digitimes.com/NewsShow/Article.asp?datePublish=2004/06/18&pages=B4&seq=85
- 外、美
- EaseOfUse is one of our partners
- Group students into provinces (color coded) Group different disciplines and genders together Teams of 5 (12 teams = 60 people) Introduce themselves to each other (if do not already know) Each get a China map Exercise 1: Identify as a team provincial advantages in National and Global context Each team use creative way to “design city’s policies” to attract investments taking advantage of local advantages.
- Government policies in recent 20 years have shaped: Economic development Urbanization and migration Growing environmental concerns Home ownership Family size
- Tim Fletcher, IDSA’s Chapter VP China and U.S. is like Siamese Twins One can’t live without the other Bruce Claxton also said that Interconnected economy
- - Go over training schedule - Today’s schedule - Attendance taking - Roles and responsibilities: GZMY documentation, design - Yong Xin is half the designer
- - Go over training schedule - Today’s schedule - Attendance taking - Roles and responsibilities: GZMY documentation, design - Yong Xin is half the designer
- - Go over training schedule - Today’s schedule - Attendance taking - Roles and responsibilities: GZMY documentation, design - Yong Xin is half the designer
- - Go over training schedule - Today’s schedule - Attendance taking - Roles and responsibilities: GZMY documentation, design - Yong Xin is half the designer
- - Can use same material and color of old furniture
- - Can use same material and color of old furniture
- Hire Western designers? Hire HK designers? Hire schools? ---------------------------------- Hire advertising or design firms? What is design? “packaging”??? How to hire, when to hire? Hire students?? 20 years Who to hire? How to use design? Design is very confusing!!!!! Decode, increase value Chinese medicine approach
- Client’s logo Propose new ways of design innovation
- Change thinking 思维转变 Solve problem Like Chinese medicine治标治本 短视 U.S. – thinking 多文化 Wenzhou, also 合拚股份 - 14个开放城市之一 改变结构 关停并转 Deng Xiao Peng 4 letter word (Chinese) fishing not fish 互补 HK-Mainland - Kaizor
- Change thinking 思维转变 Solve problem Like Chinese medicine治标治本 短视 U.S. – thinking 多文化 Wenzhou, also 合拚股份 - 14个开放城市之一 改变结构 关停并转 Deng Xiao Peng 4 letter word (Chinese) fishing not fish 互补 HK-Mainland - Kaizor
- Short term 7剩不做研发 ==== http://emba.gsm.pku.edu.cn/News/050902-4.htm - 中国企业R＆D支出：500大企业只占销售收入的1.05％ - 国际上公认企业研发费用不低于销售额4％ 中国企业：广告上支出= R＆D 数倍我 在吃喝玩乐上的花费远远高于我们在职工的培训和教育上的花费 值得我们企业、企业家真正去思考的问题。 =====
- Post Office Biz changing from letters to email/Fed-Ex
- 7) Build case vs. RF (Steve) - Customers did not understand several tech issues (e.g., benefits of AM vs. RF) - Photos of RF pedestals clogging the entrances (vs. AM pedestals that do not block entrances) - Discontent with RF users about how they can't label chocolate (foil), shampoo, liquid 8) Background Sensormatic issues - Many people in Sensormatic/Tyco believe that strategy should be => offer low-cost product (Steve) - Sensormatic know they need to focus on Tier 2 and Tier 3 cities (Steve) - Recommendations should assume Sensormatic planning on new product lines in 6-9 months (Steve) - Scott lived in HK for 3 years (Lu) - Lu has requested an ID report from Dale (Dale) - Already working on several tag types...Shanghai Center of Excellence ready to create localized solutions (Dale)