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MOBILE COMMERCE
Presented By:

Mangesh Amberkar/361
Kalpesh Bhoir/362

1
M-Commerce definition & history
"Mobile Commerce is buying and selling of goods and
services through wireless handheld such as cell phone
and personal digital assistants(PDA’s)”.

 Mobile

Commerce Services were first delivered in

1997, when the first two mobile-phone enabled Coca Cola
vending machines were installed in Finland.
 Since the launch of the iPhone, mobile Commerce has

moved

away

from

SMS

systems

and

into

actual

applications.
2
Future of M-commerce
 According to new analysis from Juniper

Research, consumer demand for mobile money
transfer services will see users exceed 500 million
globally by 2014, principally in developing
countries.
 Africa ,Middle East ,China and the Indian will be
the leading regions for national mobile money
transfer services in 2014
 Sophisticated mobile financial services such as
loans and savings accounts can add to the
attractiveness of mobile money services
3
Global Mobile penetration

4
Global Mobile penetration

5
Applications of M-Commerce
•
•
•
•
•

Mobile Ticketing
Mobile Banking
Auctions
Mobile Browsing
Mobile Purchases

6
7

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Mobile commerce

  • 1. MOBILE COMMERCE Presented By: Mangesh Amberkar/361 Kalpesh Bhoir/362 1
  • 2. M-Commerce definition & history "Mobile Commerce is buying and selling of goods and services through wireless handheld such as cell phone and personal digital assistants(PDA’s)”.  Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in Finland.  Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and into actual applications. 2
  • 3. Future of M-commerce  According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries.  Africa ,Middle East ,China and the Indian will be the leading regions for national mobile money transfer services in 2014  Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services 3
  • 6. Applications of M-Commerce • • • • • Mobile Ticketing Mobile Banking Auctions Mobile Browsing Mobile Purchases 6
  • 7. 7

Notas del editor

  1. Mobile Commerce is Exploding