Copy Right : Kanokkan Bunchabusabong E-Mail : kanokkan_b@hotmail.com

1. Independent
Study
Presentation
UNIQLOCK
Music.Dance.Clock

2. Map
1 Introduction
2 Review of
Literature
3 Result &
Discussion

3. Digital Era Digital
Consumer
Online Ad.
Uniqlock
Online
Research Advertising
Cyber Lions Uniqlock Year Zero
SOL Comments

4. Digital Era
- Global Brand Awareness
Online Ad. Campaign Obj. - Customer engagement
- Bloggers
Uniqlock Target - Internet Users
Research Distinctive points
- Sense of presence
- Living breathing thing
- Easy get interactive
- Creative execution
- The viral factor

5. Digital Era
Online Ad. Global brand awareness
Customer engagement
Uniqlock
Research 1 Analysis of Compatible
Objectives 2 Content analysis
Methodology
Information
Presentation

6. Digital Era
Content analysis
Online Ad.
Qualitative Research
Uniqlock
Coding Sheet
Research (Theorical codes)
Objectives
1. Basic Information
Methodology
2. Basic Elements
3. Information
4 . Presentation

7. Map
1 Introduction
Review of
2 Literature
3 Result &
Discussion

8. Theory
- New media
- Advertising
- Online Ad.
- Viral marketing
- Content analysis
- Research Relevant

9. - New media
- Advertising
Global brand awareness - Online Ad.
- Viral marketing
Customer engagement - New media
- Advertising
1 Analysis of Compatible - Online Ad.
- Viral marketing
2 Content analysis
- New media
Information - Online Ad.
- New media
Presentation - Advertising
- Online Ad.
Theory

10. Map
1 History
2 Objective
3 Result &
Discussion

11. 1. Analysis of Compatible
1.1 Global brand awareness
Decrease distance barrier

12. 1. Analysis of Compatible
1.1 Global brand awareness
Basic Elements Information Presentation
Homepage Segmentation Search Engine Browser
Internet
Attractive Time Zone Google Explorer
Quick Operation Yahoo Mozilla
Firefox
Download System
MSN Google
Social Chrome
Network AltaVista
Safari

13. 1. Analysis of Compatible
1.1 Global brand awareness
Basic Elements Information Presentation
Products Branch Statistic
Image /
Top of Mind Faithfulness
Mixed Mode
Awareness
Buying

14. 1. Analysis of Compatible
1.1 Global brand awareness
Basic Elements Information Presentation
Concept
Colors
Typeface
Integration
Remind
Branded Entertainment

15. 1. Analysis of Compatible
1.2 Customer Engagement
Passion
Pride
Integrity
Confidence

16. 2. Content Analysis
2.1 Information
Type Qualification
Products Advertainment Purchase Convenience
Catalogue Branded E-Commerce
& Price Entertainment Link to web
(USA, Fr, Chi, HK)

17. 2. Content Analysis
2.1 Information
Type Qualification
- Correct
- Update
- Sources
- Personality
- Details

18. 2. Content Analysis
2.2 Presentation
• Style Entertainment
• Colors 1,000 Colors
• Fonts 13 Sizes
• Background Clean
• Pictures Thumb
• Data Grouping Convenience

19. Music . Dance . Clock
Thank You