At the 2017 Media Research Group annual conference Kantar Media shared some unique and lighthearted insights from UK TGI consumer survey using the popular Christmas carol ‘The Twelve Days of Christmas’.

1. Introducing…Kantar Media’s
twelve days of Christmas
Charlie Gordon, Research Director, Kantar Media
December 2017

2. What can Kantar Media’s TGI consumer
survey data reveal…
2Kantar Media TGI Great Britain consumer survey data, Q4 2017
…about 5 of the…
…twelve days of Christmas?

3. 3Base: All main shoppers | Source: GB TGI Q4 2017
…are 28% more likely to
say they don’t watch
The Jump…
Ten Lords a-Leaping? Hardly…
Those who use
Lord Sheraton
Leather Wipes…

4. 4Base: All main shoppers | Source: GB TGI Q4 2017
Eight Maids a-Milking
Women are a
fifth more likely…
…to consume
almond milk

5. 5Base: All main shoppers | Source: GB TGI Q4 2017
Five Gold Rings
…are 51% more likely to
consume Fox’s Party
Rings
Owners of gold or
platinum jewellery…

6. 6Base: All main shoppers | Source: GB TGI Q4 2017
Two Turtle Doves
Users of Dove
hand cream…
…are 26% more likely to
have watched the film
‘Teenage Mutant Ninja
Turtles’ at the cinema

7. 7Base: All main shoppers | Source: GB TGI Q4 2017
….And a Partridge in a Pear Tree
…are 34% more likely to say
they ‘usually watch’
comedy on TV
Pear cider drinkers…

8. Kantar Media’s 2017 wrap
Looking back and looking forwards
Charlie Gordon, Director
5th December 2017
Learn more about our TGI consumer survey:
 Visit www.kantarmedia.com/uk
 Or check out more TGI Christmas insights in our presentation ‘How real world data can be used for online targeting’