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Allstate Foundation

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Allstate Foundation

  1. Leading the Networked Nonprofit Beth Kanter, Author, Blogger, and Trainer Beth’s Blog July 30, 2012The Allstate Foundation 60th Anniversary Executive Summit
  2. Beth Kanter
  3. Is Your Organization Using Online Social Networks for Social Change? Stand up if … Photo by net_efekt
  4. Stay standing if yourorganization is usingnetworks and social mediaeffectively and gettingmeasurable results?
  5. Networked NGOs
  6. Walking is like climbing a mountain
  7. Non-embryonic stem cell research for Parkinson’s
  8. The connectedness of living in a networked,mobile world is part of our every day lives.These technologies are having a profound impacton the way nonprofits communicate withstakeholders, and deliver programs. It is alsochanging the way leaders lead nonprofits.Remember: Disruption is can be our friend …..
  9. Share Pair: Over the past few years, how hasconnectedness impacted the way your organization delivers programs, communicates with stakeholders, or does it work?
  10. Social Change is Increasingly Network-Centric
  11. The Networked Nonprofit: Organizational ChangeNetworked Nonprofits are simple, agile, and transparent NGOs. They are experts at using social media tools to make the world a better place.Some nonprofits naturally work in a networked way leading with anetwork mindset. For many others,it means having to change from the inside out.
  12. In the three years since the film has been out there,there are still 10K views a day and 12 million viewsonline.People in 220 countries have viewed the film in anunknown number of group settings.Translated into dozens of languages, inspiredcurriculum for high school, inspired a ballet inBoston, a puppet show in Palestine.
  13. To Be Successful You Need both A Network Mindset andNetworking ToolsInformation and Connections Flow in Many DirectionsBuilding RelationshipsInspiring Others To Take Action: Credit Free Zone
  14. A Traditional Nonprofit NGO Modified illustration by David Armano The Micro-Sociology of NetworksWith apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
  15. Networked Nonprofit NGO StaffWith apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
  16. Are you ready to lead thischange?
  17. A Network Mindset: A Leadership Style• Openness, transparency, decentralized decision-making, and collective action.• Listening and cultivating organizational and professional networks to achieve the impact• Leadership through active participation.• Sharing control of decision-making• Communicating through a network model, rather than a broadcast model
  18. Leading With A Network Mindset: Shift From Push To PullSF Goodwills CEO, Debbie Alvarez-Rodriguez
  19. Leading With A Network Mindset
  20. Leading With A Network Mindset: Shift From Push To PullSF Goodwills CEO, Debbie Alvarez-Rodriguez
  21. Leaders use social media, reverse mentoring or modeling
  22. The Networked NGO Professional Open and accessible to the world and building relationshipsMaking interests, hobbies, passions visible creates authenticity
  23. Tweets links related to organization’s missionand work as a bipartisan advocacy organizationdedicated to making children and families apriority in federal policy and budget decisions.
  24. SEEK SENSE SHAREIdentified key blogs and Summarizes article in a Engages with alignedTwitter users in each issue tweet partnersarea Writes for Huffington Post Tweets best of bestScans and reads everymorning and picks out best
  25. Share Pair: Are you leading your nonprofit with a “Network Mindset”? What are the benefits? What are the challenges?
  26. A Social Culture Networked Nonprofit leaders cultivate a social culture and encourage many people in their nonprofit to use social media to engage people inside and outside the organization to improveprograms, services, or reach communications goals.
  27. Conversation starters ….
  28. Sharing control over their branding and marketing messagesDealing with negative commentsAddressing personality versus organizational voice (trustingemployees)Make mistakesMake senior staff too accessiblePerception of wasted of time and resourcesPrivacy and Security concernsSuffering from information overload already, this will causemore
  29. The Rule Book: Social Media Policy Trust is Cheaper than Control
  30. Strategy for Scale: Internal/External
  31. Think and Write:Does yourorganization’s socialmedia policy andstaff structureactively cultivate asocial culture? Ifnot, what needs tochange? If yes, how?
  32. The Nonprofit Fortress
  33. Use social media tools to organize, mobilize, raise funds, and communicate with constituents butoutside of institutional walls
  34. Nonprofit Fortress Free Agent
  35. Global Back Channel: Other Region @uncultured Shawn Ahmed #netnon@amoration@michael_hoffman@keshields@danportnoy
  36. “The problem is that YOU arethe fortress. Social media isnot my problem.“
  37. Share Pair: What needs to change in your organizationto open up and work with free agents, brand champions,and others?
  38. Embracing Transparency and Learning in Public Photo: fortuitousalacrity
  39. Transparency = open,accountable, andhonest with itsstakeholders and thepublic.Transparency can be alittle be scary becauseit will expose areas ofimprovement. Hidingdoes not make them goaway. Photo: Andy Beal
  40. Transparency does not mean “no privacy orconfidentiality.” Photo: uncornedmarket
  41. The Four Dimensions of Transparency Substantial Accountable Absence of Learning in Public Participation secrecy
  42. Learning in Public SenseGood Data Organize It Apply It Making Photo: gsfc
  43. Share Pair: Is your organization transparent orlearning in public? Share an example. What are the benefits and challenges?
  44. How to use measurement to learn how toimprove and document networkedapproaches? Photo by Untrained eye
  45. Creating a Data-Informed CultureHow Your Organization can Hug the Data and Use What it Can Teach You.
  46. The Five Stages of MeasurementAcceptance Data Delight Informed Confusion Fear Denial
  47. Denial I don’t have the time to measure social media. It’s an art, not a science – so why bother
  48. Fear What if my strategy or program doesn’t show success?
  49. Confusion I know I should measuring our social media [program], but not sure what or how?
  50. Delight Hey check out these cool metrics!
  51. Data Informed Successful social media or program decisions start with measurement
  52. Where is your organization? Data Delight Informed Confusion Fear Denial
  53. Data-Informed Not Data-Driven
  54. Data-InformedData Is Used For Continuous Improvement
  55. What does a data informed culture look like in anonprofit?
  56. It starts from the top!
  57. Don’t Just Count Your Data, Understand Why
  58. More time think about that the data, then collect it
  59. Tear down those silos
  60. Why did it fail?What did we learn?What insights can use nexttime around?DoSomething.Org’s Fail Fest
  61. Stages of a Data Informed CultureCRAWL WALK RUN FLY Data collection, but Data from multiple Has org wide KPIs orNo formal not consistent or results sourcesreporting shared between Organization wide System and structureLacks consistent departments dashboard with for collectiondata collection customized views Discussed at staffLacks systems Data not linked to Data is shared across meetingsDecisions are results, could be departments Uses data forpassion-driven wrong data Formal process for planning and decisions analyzing, discussing, and Rarely makes applying results decisions to improve Data visualization for reports and reflection
  62. Becoming Data-Informed: Change Is EasyWith Baby Steps• Begin at the end – discuss and identify results• Curator of metrics• Use experiments to help you evolve• Get started with a small data collection project that is high priority in your organization• Learn from your results
  63. One Minute of Silence: What is one idea that you can you into practice next week? Flickr Photo by John K
  64. Thank you! on TwitterSlides/Resources