Craigs List Boot Camp Presentation

Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities,[object Object],Beth Kanter, CEO ZoeticaCraigslist Bootcamp, August 2010,[object Object]

Beth Kanter,[object Object],http://www.bethkanter.org,[object Object]

Let’s Get Social! ,[object Object],Hashtag: #netnon,[object Object],Wiki: http://networkednonprofit.wikispaces.com,[object Object],Book on Amazon: http://bit.ly/networkednp,[object Object]

Share Pairs,[object Object],Introduce yourselves and your organizations,[object Object],How are you currently using social media?,[object Object],Photo by Franie,[object Object]

The Networked Nonprofit,[object Object]

Craigs List Boot Camp Presentation

The Books in p,[object Object]

What is a Networked Nonprofit?,[object Object]

Why become a Networked Nonprofit?,[object Object]

Complex social problems that outpace the capacity of any individual organization,[object Object],Photo by squeakymarmot,[object Object]

In a networked world, nonprofits need to work less like this,[object Object],Source: David Armano The Micro-Sociology of Networks,[object Object]

And more like this ….,[object Object],With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks,[object Object]

Some nonprofits are born networked nonprofits, it is in their DNA ….,[object Object]

Social Culture: Not Afraid of Letting Go Control,[object Object]

Other nonprofits make that transition more slowly,[object Object]

The Networked Nonprofit ,[object Object]

Three Themes and Some Nuts and Bolts ….,[object Object],[object Object]

Loss of control over their branding and marketing messages,[object Object],Dealing with negative comments,[object Object],Addressing personality versus organizational voice (trusting employees),[object Object],Make mistakes,[object Object],Make senior staff too accessible,[object Object],Perception of wasted of time and resources ,[object Object],Suffering from information overload already, this will cause more,[object Object]

The Black Smoke Monster on LOST,[object Object]

Leaders Experience Personal Use,[object Object]

Describe results versus tools,[object Object]

Making Social A Cultural Norm …. ,[object Object]

Codifying A Social Culture: Policy,[object Object],[object Object]

Cases when it will be used, distributed

Oversight, notifications, and legal implications

Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group,[object Object]

Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”,[object Object]

Testing the policies: Refining, Educating,[object Object]

Don’t moon anyone with a camera, unless you hide your face ….,[object Object]

Your organization has a social culture if ….,[object Object],Treats skepticism as a conversation starter, not stopper,[object Object],Leaders understand the power behind the tools,[object Object],Leaders are open to reverse mentoring if needed,[object Object],Describe results,[object Object],Social is the cultural norm,[object Object],Try it and fix it approach,[object Object],Value learning,[object Object],Social media policy is not just a piece of paper,[object Object]

Reflection:,[object Object],How social is your organization’s culture?,[object Object],NOT AT ALL,[object Object],VERY,[object Object],Somewhere in between? ,[object Object]

Theme 2: Transparency,[object Object],Networked Nonprofits consider everyone inside and outside ,[object Object],of the organization resources for helping them to achieve their goals,[object Object]

The Nonprofit Fortress,[object Object]

Transactionals,[object Object]

Transparent,[object Object],Sponges,[object Object]

Do we have to share everything?,[object Object]

Share Pairs: If the default was open, what would you close?,[object Object],Photo by Steve Scott,[object Object]

You want me to start Tweeting too? ,[object Object], Simplicity: From scarcity to abundance …,[object Object]

You have too much to do because you do too much,[object Object]

Leverage your networks ..,[object Object]

Craigs List Boot Camp Presentation

Craigs List Boot Camp Presentation

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Craigs List Boot Camp Presentation