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Creating A Leadership Profile for Your Nonprofit CEO

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Creating A Leadership Profile for Your Nonprofit CEO

  1. Creating a Thought Leadership Profile On Social Media Beth Kanter, Master Trainer, Author, Blogger CCF Annual Conference - June 2014 Flickr Photo: archtypex
  2. Beth Kanter
  3. Why Build Leadership Profile On Social: Benefits Flexibility Enhance Existing Work Learning Extend Reach Build Trust Less Risk
  4. Personal Professional Private Public Identity and Boundaries Before Social Media
  5. Social Media: Worlds Collide Personal Professional Private Public Not Working Working
  6. Turtle • Profile locked down • Share content with family and personal friends • Little benefit to your organization/professional Jelly Fish • Profile open to all • Share content & engage frequently with little censoring • Potential decrease in respect Chameleon • Profile open or curated connections • Content/Engagement Strategy: Purpose, Persona, Tone • Increased thought leadership for you and your organization Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013) What Kind of Social Animal Are You?
  7. Purpose Persona Tone Audience Leader Voice How To Be A Chameleon How does social enhance the work you or your organization is already doing?
  8. The Goodman Theatre and Robert Falls
  9. Organizational VS Leader Voice
  10. Ways To Engage • Amplifier • Responder • Conversationalist • Content Curator (Bruce) Adapted from IBM Employee Champion Program
  11. A Few Examples
  12. Arkansas Advocates for Children and Families Rich Huddleston Amplifier
  13. Responder ACLU of New Jersey and Udi Ofer
  14. Conversationalist Lance Linares, Executive Director Santa Cruz Community Foundation
  15. Save the Children and Carolyn Miles Conversationalist
  16. Authenticity
  17. Tips
  18. Tips • Get Their Attention • Show How It Enhances Their Work • Tweetutorials • Peer Pressure • Found Time • Feed and Tune • Show Impact http://www.bethkanter.org/afpcon/
  19. Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter Slides and Links http://bit.ly/ccf-kanter

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