http://bethkanter.wikispaces.com/fundersnetwork

1. Making Sense of and Success with Social Media Beth Kanter, Beth’s Blog Funders Network on Population, Reproductive Health and Rights March 14, 2008

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. Patterns of Success A Few Tools What I’m going to talk about …

5. The Cute Dog Theory

6. Assess Audience Online Social Activities

8. Discuss/set objectives first

9. Not a monologue

10. Listening

11. Conversation

12. Source: Alan Levine – CogDog Blog Web 1.0

13. Web 2.0

14. Staff Roles

15. Define a box Define a Box

16. Start small, reiterate over and over

17. It takes time

18. Let’s Talk About the Tools!

19. It’s more than a site to print photos

20. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

22. Social Features

24. Cute dog theory?

25. Start with an individual profile

26. Documentation

27. Visual Petitions

28. Groups: Organize

29. Groups:Educate

30. Groups: Call to Action

31. Groups: Contests

35. Dip in or Stay Hyper Connected

36. How Used? In an emergency?

42. Social Networking Platform

43. A Quick Case Study on Facebook: Pro Choice Groups

44. Regular posting to profile, group, and cause Effective in connecting to new people Network with people in similar causes Challenges - tracking, experiment, time

50. Individual Profiles Versus Organizational Branding

52. Time Challenges

53. Spread the workload: Persona Managers

54. Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

55. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com