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Using Social Media for  Good Causes Beth Kanter, Beth’s Blog
Offline: Trainer Photo by Steve Goodman
Online: Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life st...
 
 
 
 
 
What the F*CK just happened?
What I am going to talk  about today …
 
 
Contest Opens: December 13, 2007 3:00 PM
December 13, 2007 3:01 PM
I opened my Kimono
 
Strategy Make It Personal Theory Here’s an example …
“ The message is not about the charity.  It’s about why the messenger cares.”   Katya Andresen, Network For Good
 
 
 
Will it scale?
Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create So...
Strategy:   Stories
Strategy Three R’s of Network Weaving
Relationship Building
Rewards
Reciprocity
The Three R’s of Network Weaving  In Action
 
Strategy Fun, Humor, Easy,  Urgency, Competitive  Spirit, and Passion!
What’s more fun than a birthday party?
 
 
 
 
 
 
 
 
 
 
142 birthday wishes 125 people donated  180 views on “see me naked” photo
But my birthday was Jan. 11 th  and we had 20 more days to go …
 
 
 
 
 
57 donors Twitter Rally
 
Twitter Solicitation Technique
 
 
 
24 hours before the contest ends We’re in 1 st  Place
 
 
 
 
 
 
 
 
 
WooT! WooT!
Chan Piseth Video
<ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><l...
What’s next?
 
 
http://beth.typepad.com
Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodia...
<ul><li>http://www.flickr.com/photos/fine-rain/ </li></ul><ul><li>http://www.flickr.com/photos/lab2112/ </li></ul><ul><li>...
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Gnomedex Presentation

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Gnomedex Presentation

  1. Using Social Media for Good Causes Beth Kanter, Beth’s Blog
  2. Offline: Trainer Photo by Steve Goodman
  3. Online: Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life streams Conversations network
  4.  
  5.  
  6.  
  7.  
  8.  
  9. What the F*CK just happened?
  10. What I am going to talk about today …
  11.  
  12.  
  13. Contest Opens: December 13, 2007 3:00 PM
  14. December 13, 2007 3:01 PM
  15. I opened my Kimono
  16.  
  17. Strategy Make It Personal Theory Here’s an example …
  18. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
  19.  
  20.  
  21.  
  22. Will it scale?
  23. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  24. Strategy: Stories
  25. Strategy Three R’s of Network Weaving
  26. Relationship Building
  27. Rewards
  28. Reciprocity
  29. The Three R’s of Network Weaving In Action
  30.  
  31. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  32. What’s more fun than a birthday party?
  33.  
  34.  
  35.  
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42.  
  43. 142 birthday wishes 125 people donated 180 views on “see me naked” photo
  44. But my birthday was Jan. 11 th and we had 20 more days to go …
  45.  
  46.  
  47.  
  48.  
  49.  
  50. 57 donors Twitter Rally
  51.  
  52. Twitter Solicitation Technique
  53.  
  54.  
  55.  
  56. 24 hours before the contest ends We’re in 1 st Place
  57.  
  58.  
  59.  
  60.  
  61.  
  62.  
  63.  
  64.  
  65.  
  66. WooT! WooT!
  67. Chan Piseth Video
  68. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Lessons Learned
  69. What’s next?
  70.  
  71.  
  72. http://beth.typepad.com
  73. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link
  74. <ul><li>http://www.flickr.com/photos/fine-rain/ </li></ul><ul><li>http://www.flickr.com/photos/lab2112/ </li></ul><ul><li>http://www.flickr.com/photos/88531234@N00/ </li></ul><ul><li>http://www.flickr.com/photos/dwinton/ </li></ul><ul><li>http://www.flickr.com/photos/dirgon/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/ </li></ul><ul><li>http://www.flickr.com/photos/lab2112 </li></ul>

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