Gnomedex Presentation
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The document discusses strategies for using social media to raise money for charitable causes. It recommends making fundraising personal by sharing why the cause is meaningful, using stories to engage supporters at different levels, and emphasizing relationships, rewards, and reciprocity. Specific tactics mentioned include birthday fundraising, Twitter rallies, saying thank you creatively, and emphasizing fun, urgency and competitive spirit to encourage donations. The goal is to get people engaged and donate money through social networks.
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Gnomedex Presentation
- 1. Using Social Media for Good Causes Beth Kanter, Bethās Blog
- 2. Offline: Trainer Photo by Steve Goodman
- 3. Online: Bethās Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life streams Conversations network
- 4. Ā
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- 9. What the F*CK just happened?
- 10. What I am going to talk about today ā¦
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- 13. Contest Opens: December 13, 2007 3:00 PM
- 14. December 13, 2007 3:01 PM
- 15. I opened my Kimono
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- 17. Strategy Make It Personal Theory Hereās an example ā¦
- 18. ā The message is not about the charity. Itās about why the messenger cares.ā Katya Andresen, Network For Good
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- 22. Will it scale?
- 23. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
- 24. Strategy: Stories
- 25. Strategy Three Rās of Network Weaving
- 27. Rewards
- 28. Reciprocity
- 29. The Three Rās of Network Weaving In Action
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- 31. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
- 32. Whatās more fun than a birthday party?
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- 43. 142 birthday wishes 125 people donated 180 views on āsee me nakedā photo
- 44. But my birthday was Jan. 11 th and we had 20 more days to go ā¦
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- 50. 57 donors Twitter Rally
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- 56. 24 hours before the contest ends Weāre in 1 st Place
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- 66. WooT! WooT!
- 69. Whatās next?
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- 73. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link
Editor's Notes
- Iām going to talk about personal, socially networked fundraising campaigns ..