The document discusses strategies for using social media to raise money for charitable causes. It recommends making fundraising personal by sharing why the cause is meaningful, using stories to engage supporters at different levels, and emphasizing relationships, rewards, and reciprocity. Specific tactics mentioned include using birthdays, photos, contests and Twitter to spur donations in a fun and competitive way. The overall message is that an open, personal approach on social media can effectively raise money and awareness for good causes.

1. Using Social Media for Good Causes Beth Kanter, Beth’s Blog

2. Offline: Trainer Photo by Steve Goodman

3. Online: Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life streams Conversations network

9. What the F*CK just happened?

10. What I am going to talk about today …

13. Contest Opens: December 13, 2007 3:00 PM

14. December 13, 2007 3:01 PM

15. I opened my Kimono

17. Strategy Make It Personal Theory Here’s an example …

18. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

22. Will it scale?

23. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

24. Strategy: Stories

25. Strategy Three R’s of Network Weaving

26. Relationship Building

27. Rewards

28. Reciprocity

29. The Three R’s of Network Weaving In Action

31. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

32. What’s more fun than a birthday party?

43. 142 birthday wishes 125 people donated 180 views on “see me naked” photo

44. But my birthday was Jan. 11 th and we had 20 more days to go …

50. 57 donors Twitter Rally

52. Twitter Solicitation Technique

56. 24 hours before the contest ends We’re in 1 st Place

66. WooT! WooT!

67. Chan Piseth Video

69. What’s next?

72. http://beth.typepad.com

73. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link