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Grant Managers Network Keynote

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Grant Managers Network Keynote

  1. Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014
  2. Beth Kanter: Master Trainer, Author, and Blogger @kanter
  4. Beth 160,048 Conan 125,865
  5. Broadband Mobile Social Networks 3 Digital Revolutions NGO Photography
  6. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
  7. CRAWL WALK RUN FLY Maturity of Practice: Network Nonprofits Linking Social with Results and Networks Pilot: Focus one campaign or channel Incremental Capacity Ladder of Engagement Content Strategy Best Practices Some measurement and learning in all above Communications Strategy Development Culture Change Network Building Many champions & Influencers Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
  8. Share Pair Where is your foundation now? What do you need to do to move forward?
  9. Maturity of Practice: Crawl-Walk-Run-Fly Categories Practices CULTURE Networked Mindset Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping 1 2 3 4
  10. A Networked Mindset: A Leadership Style • Leadership through active social participation • Listening and cultivating organizational and professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model, rather than a broadcast model • Openness, transparency, decentralized decision- making, and collective action. • Being Data Informed, learning from failure
  11. The Social CEO: In Service of Strategy
  12. Civil Society Engagement Around Policy Issues
  13. Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
  14. I have work to do! Can finally tweet about our programs from my personal account! SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
  15. @rdearborn works for UpWell and she LOVES sharks. Leverage Staff Personal Passion In Service of Mission
  16. 532 41 How social is your organization’s culture? What are some of your challenges?
  17. The Data Informed Nonprofit
  18. Data-Informed Culture: It starts from the top! Do
  19. Tear down those silos and walls around data … More time think about that the data, then collect it
  20. Video
  21. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  22. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  23. 133,167 745,030 1,683,670 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Shark Week 2010 Shark Week 2011 Shark Week 2012 One Metric That Matters: Increase Shark Conservation Conversation
  24. Social Media Data and Policy Research
  26. Nonprofit Social Media Measurement Practice
  27. Go Beyond Just Counting
  28. Goal Audience Cost BenchmarkKPI Tool Insight Measurement Discipline: But Start Small
  29. Pick The Right Data Point(s) To Track Outcomes
  30. Data Literacy: Collect, Clean, Analyze, Visualize, Apply
  31. • Sentiment • Messaging Content Analysis • Attitudes • Preferences Survey Research • Traffic • Engagement • Action Analytics Pick the Right Tool To Get the Right Data
  32. Step 7 – Analyze Results Joyful Funerals Metrics Mondays Reflection and Improvement: Learning from Data
  33. 1. Lead with a Networked Mindset 2. Different stages of maturity, requires incremental steps to improve organizational practice 3. Data informed culture starts at the top and embraces experiments with data 4. Data literacy - working with experts and improving organizational skills 5. Go beyond counting your data, learn from it Summary
  34. Thank you! @kanter on Twitter