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How To Think Like A Nonprofit Social Media Genius

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Beth Kanter
Beth Kanter

http://beth.typepad.com/beths_blog/2008/12/how-to-think-like-a-nonprofit-social-marketing-genius-whats-your-brilliant-thought.html

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How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
#1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com
 
 
#2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
Rule of Thirds in Photographic Composition
1/3 Web Presence 1/3 One Way 1/3 Social
#3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
Key Words Are King!
A homeless person isn’t someone you pass on your way into a fancy restaurant
Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
Twitter Search
#4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
 
 
It’s about engaging the right 6 people
#5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com
 
 
hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
http://www.slideshare.net/danielle.brigida
#7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash
Unique Daily Visitors
 
Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value
How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

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How To Think Like A Nonprofit Social Media Genius

Notas del editor

  1. I want to thank Convio for inviting me to participate on this Webinar and for Emily Riley for such a rich and informative presentation. After reviewing Emily’s slides, I got inspired to create a new presentation - How To Think Like A Nonprofit Social Media Marketing Genius.