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Nonprofit Blogging Game

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Used with social media game to help nonprofits think through what it takes to have a successful blog
version 1

Nonprofit Blogging Game

  1. Source: The Social Media Game Introduction to the Nonprofit Blogging Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  2. Take Away / Resources for further exploration A blogging idea to set up an experiment
  3. David Wilcox
  5. Photo by Preetam Rai
  6. Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Outcomes
  7. What to Measure? Measurement Metric Outcome Strategy Audience Tools Conversations Blogging Policy Budget Content
  8. Blogs Technorati RSS Social Bookmarking Flickr Video Sharing
  9. Getting Started ….
  10. Listening
  12. A homeless person isn’t someone you pass on your way into a fancy restaurant
  13. Listening: Read a few good blogs
  14. There are two ways to consume information on the web
  15. / RSS Reader How does it work?
  16. Join the Conversation /
  18. Get bloggers to write about your organization
  19. Individual Blogs Reflect about your practice Connect with peers Back up brain
  22. Creating a blog takes less time than making this
  24. Blog the Impact of your program!
  26. Publicly advocate a point of view
  27. “ The best blogs start conversations, they don’t control them” – Seth Godin
  28. But, we are too busy saving the whales!
  29. Bad idea My .org
  30. ROI of Blogging - Forrester
  31. <ul><li>Find blogs </li></ul><ul><li>Read blogs </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Get bloggers to write about your program </li></ul><ul><li>Write personal blog about your practice </li></ul><ul><li>Internal org blog behind the firewall </li></ul><ul><li>Org public blog – group authors </li></ul><ul><li>Blogs by patients or clients as support service </li></ul>In order of amount of time/investment/complexity
  32. Low Risk Experiments
  33. Here’s some advice from Wendy Harmon, Red Cross Blogger
  35. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
  36. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt?
  37. Source: - Blogpoly Let’s Play! Small Groups Personal Learning Internal Communication or Collaboration External Communication
  38. Source: - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
  39. Don’t Forget! It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!