34. More Advanced Metrics Goal Conversion How many people made a series of steps to your desired goals (i.e. signup, purchase, donation, etc) Source: Idealware.org
50. Link to Goals, Strategy, and Decisions Strategy Map What is the value/cost of success? Value How? What data? What tool? Measurement What attributes you will measure? Metrics What does success look like? Benefit What is most important goal? Goal
53. ROI: Cost of Benefit/Value Strategy Map What is the value/cost of success? Value What data? What tool? When? Measurement What attributes you will measure? Metrics What does success look like? Benefit What is most important goal? Goal