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Networked Leadership Skills:
Building Thought Leadership on Social Media
Module 3: Smart Professional Networking and Relationship Building on Social
Beth Kanter , Master Trainer, Blogger, and Author
KDMC
February 24, 2015
Is Everyone Following Each Other on Twitter?
https://twitter.com/kanter/lists/kdmc-class-list/members
1. Click on the “Follow”
button to follow!
Networked Leadership Skills:
Building Thought Leadership on Social Media
Module 3: Smart Professional Networking and Relationship Building on Social
Beth Kanter , Master Trainer, Blogger, and Author
KDMC
February 24, 2015
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://networked-leadership-skills.wikispaces.com/
AGENDA
OUTCOMES
Interactive
Peer Learning
Reflective
HASHTAG: #netlead
FRAMING
• Understand benefits
of smart networking
on social
• Analyze network
• Apply techniques
on Twitter
Today’s Class
http://networked-leadership-skills.wikispaces.com/
• Homework Review
• Benefits of Social
for Professional
Networking
• Analyze Your
Network
• Using Twitter and
LinkedIn to
Maintain and Grow
Your Network
Homework from Last Session
#netlead
https://storify.com/kanter/netlead
Homework
• Homework for Module 2
-Set up or subscribe to Twitter Lists of
sources
-Finding and following hash tags
-Use Seek/Sense/Share and tweet using
#netlead hashtag
Homework: Twitter Lists and Hashtags
https://twitter.com/RobertaFKing/lists
Homework: Twitter Lists and Hashtags
In-Class Exercise: Seeking Sources: Hashtags/Users
http://networked-leadership-skills.wikispaces.com/exercise
In-Class Exercise: Seeking Sources: Hashtags/Users
Step 1:
All Foundations List by Foundation Center
https://twitter.com/Glasspockets/lists/allfoundations
Scan this list for interesting hashtags that might be
good sources for content curation. Try to understand
the context by searching the hashtag on Twitter. Is
this a hashtag you might want to follow? Save it.
Type it into: http://hashtagify.me/
Are there other related hashtags to follow?
In-Class Exercise: Seeking Sources: Hashtags/Users
Step 2:
All Foundations List by Foundation Center
https://twitter.com/Glasspockets/lists/allfoundations
Scan this list for interesting accounts (People or
Organizations) that are tweeting about a topic you want to
learn about or be associated with. Add that account to a list
you create.
Tina Boyes @TBoyes
Tracy Burt @tracymarieb
Molly Kunkel @mollykunkel
Carol Goglia @CarolGoglia
Claire Hodges @clarigraphy
Cara Matteliano @CaraCFGB
Roberta King @RobertaFKing
Kelly Ryan @kryan_incourage
Shannon K
Semmerling @SKSemmerling
Mary Joan Vallejo @maryjoanvallejo
Erica Fizer @ericafizer
Sandi Vincent @SandiV
Erin Dreiling @ErinDreiling
Rebecca Arno @rarno
Noah Erenberg @CNCwpg
Shelley Prichard @Shellyprichard
In-Class Exercise: Seeking Sources: Hashtags/Users
• Direct Message and share:
What hashtag did you find
interesting?
What user did you find interesting?
What list did you created?
Step 3
Social Media for Thought Leadership - Nonprofits and Foundations
Smarter Networking and Relationship Building
“You are not ever a genius all by yourself.
Your ideas are a function of the people
you are connected with…”
– Carol Dweck, Author, Mindset
Benefits of Using Social Channels
for Professional Networking
• Facilitates connections at conferences and
meetings
• Opens door, builds reputation among experts,
journalists, others
• Access to quick conversations, expert opinions,
scan of an issue
• Could lead to new ideas, more new connections
• Get real-time insights from “boots on the ground”
• Efficient way to find out what people in your
network are doing
Balance Two Approaches: Strategic and Serendipitous
High Performing Professional Networks
• Offer you new information or
expertise, share best practices;
and contacts in other industries
• Influential and provide you
mentoring, sense-making, political
support, and resource
• Provide developmental feedback,
challenge their decisions, and
push them to be better
Steps: Creating A Good Network Core
1
Analyze
2
De-Layer
3
Diversity
4
Capitalize
Based on Rob Cross and Robert Thomas “A Smarter Way To Network”
Worksheet: http://networked-leadership-skills.wikispaces.com/Module+3
Analyze Your Network for Diversity
• Age
• Organization
• Gender
• Hierarchical Position
• Area of Expertise
• Geographic Location
Diversity = Innovation
Is your professional network diverse
enough?
Are you getting new ideas from your
network? If you find Twitter or
LinkedIn boring, perhaps you are
following wrong people. It is time to
tune your network.
Analyze Your Network for Benefits
• Information and learning
• Political support and
influence
• Personal development
• Personal support and
energy
• A sense of purpose or
worth
• Work/Life balance
Using Your Professional Network Analysis
• Remove people who steal your energy or similar
types
• Add more diversity: Write down three
organizational or professional goals, list people
who can help you
• Maintain relationships (social is good for this,
but you also need face-to-face)
Worksheet on the wiki!
Heidi Roizen, Master Networker
• Social media can speed your
connections to the right
people and help you
maintain relationships over
time consistently.
• Don’t confuse social media
with social intimacy
• Embrace “weak ties”
• Favor test and other ways to
set limits on accessibility and
who you respond to
PAN
CAN
FAN
• Online Rolodex
• Pre-Event Connection
• Make or Get
Introductions
• Growing Your Network
• Reconnecting
• LinkedIn Group
Participation
The Twitter Relationship Ladder
LikesViews Followers
Trial/Consideration Donate
Source: KD Paine
Tweets That Generate Engagement
• Problem/Solution Tweet
• Question Tweet
• Offering Advice
• Showing Some Love
• Share A Fact
26
Problem Solution Tweet
27
Question Tweets
28
Offer Advice
29
Show Some Love
30
Share A Fact
More Twitter Engagement Techniques
Relationship Building
• Introduce people in your network
• Use CC: when sharing links
• Say thank you to new followers
• Use DMs (direct messages) for deeper connection
Seizing content curation opportunities
• Acknowledge original source, or how you heard
• about something
• Add Twitter handle when sharing someone’s article
Really engage on social
• Participate in Twitter Chats, Tweet Live Events, and Remote Event
Hashtag Participation
32
Engagement Minutes, Not Hours
Homework
Worksheets, Links, and Tips on the Wiki
• Identify three people that you want to be in your
network core and connect with them on Twitter
(or LinkedIn)
• Practice engagement Tweets using #netlead
hashtag
Date: March 10 at 1 pm PST
Learning Culmination
THANK YOU!
@kanter
http://networked-leadership-skills.wikispaces.com/

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Social Media for Thought Leadership - Nonprofits and Foundations

  • 1. Networked Leadership Skills: Building Thought Leadership on Social Media Module 3: Smart Professional Networking and Relationship Building on Social Beth Kanter , Master Trainer, Blogger, and Author KDMC February 24, 2015
  • 2. Is Everyone Following Each Other on Twitter? https://twitter.com/kanter/lists/kdmc-class-list/members 1. Click on the “Follow” button to follow!
  • 3. Networked Leadership Skills: Building Thought Leadership on Social Media Module 3: Smart Professional Networking and Relationship Building on Social Beth Kanter , Master Trainer, Blogger, and Author KDMC February 24, 2015
  • 4. Beth Kanter: Master Trainer, Author, and Blogger @kanter http://networked-leadership-skills.wikispaces.com/
  • 5. AGENDA OUTCOMES Interactive Peer Learning Reflective HASHTAG: #netlead FRAMING • Understand benefits of smart networking on social • Analyze network • Apply techniques on Twitter Today’s Class http://networked-leadership-skills.wikispaces.com/ • Homework Review • Benefits of Social for Professional Networking • Analyze Your Network • Using Twitter and LinkedIn to Maintain and Grow Your Network
  • 6. Homework from Last Session #netlead https://storify.com/kanter/netlead
  • 7. Homework • Homework for Module 2 -Set up or subscribe to Twitter Lists of sources -Finding and following hash tags -Use Seek/Sense/Share and tweet using #netlead hashtag
  • 8. Homework: Twitter Lists and Hashtags https://twitter.com/RobertaFKing/lists
  • 9. Homework: Twitter Lists and Hashtags
  • 10. In-Class Exercise: Seeking Sources: Hashtags/Users http://networked-leadership-skills.wikispaces.com/exercise
  • 11. In-Class Exercise: Seeking Sources: Hashtags/Users Step 1: All Foundations List by Foundation Center https://twitter.com/Glasspockets/lists/allfoundations Scan this list for interesting hashtags that might be good sources for content curation. Try to understand the context by searching the hashtag on Twitter. Is this a hashtag you might want to follow? Save it. Type it into: http://hashtagify.me/ Are there other related hashtags to follow?
  • 12. In-Class Exercise: Seeking Sources: Hashtags/Users Step 2: All Foundations List by Foundation Center https://twitter.com/Glasspockets/lists/allfoundations Scan this list for interesting accounts (People or Organizations) that are tweeting about a topic you want to learn about or be associated with. Add that account to a list you create.
  • 13. Tina Boyes @TBoyes Tracy Burt @tracymarieb Molly Kunkel @mollykunkel Carol Goglia @CarolGoglia Claire Hodges @clarigraphy Cara Matteliano @CaraCFGB Roberta King @RobertaFKing Kelly Ryan @kryan_incourage Shannon K Semmerling @SKSemmerling Mary Joan Vallejo @maryjoanvallejo Erica Fizer @ericafizer Sandi Vincent @SandiV Erin Dreiling @ErinDreiling Rebecca Arno @rarno Noah Erenberg @CNCwpg Shelley Prichard @Shellyprichard In-Class Exercise: Seeking Sources: Hashtags/Users • Direct Message and share: What hashtag did you find interesting? What user did you find interesting? What list did you created? Step 3
  • 15. Smarter Networking and Relationship Building “You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset
  • 16. Benefits of Using Social Channels for Professional Networking • Facilitates connections at conferences and meetings • Opens door, builds reputation among experts, journalists, others • Access to quick conversations, expert opinions, scan of an issue • Could lead to new ideas, more new connections • Get real-time insights from “boots on the ground” • Efficient way to find out what people in your network are doing
  • 17. Balance Two Approaches: Strategic and Serendipitous
  • 18. High Performing Professional Networks • Offer you new information or expertise, share best practices; and contacts in other industries • Influential and provide you mentoring, sense-making, political support, and resource • Provide developmental feedback, challenge their decisions, and push them to be better
  • 19. Steps: Creating A Good Network Core 1 Analyze 2 De-Layer 3 Diversity 4 Capitalize Based on Rob Cross and Robert Thomas “A Smarter Way To Network” Worksheet: http://networked-leadership-skills.wikispaces.com/Module+3
  • 20. Analyze Your Network for Diversity • Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location Diversity = Innovation Is your professional network diverse enough? Are you getting new ideas from your network? If you find Twitter or LinkedIn boring, perhaps you are following wrong people. It is time to tune your network.
  • 21. Analyze Your Network for Benefits • Information and learning • Political support and influence • Personal development • Personal support and energy • A sense of purpose or worth • Work/Life balance
  • 22. Using Your Professional Network Analysis • Remove people who steal your energy or similar types • Add more diversity: Write down three organizational or professional goals, list people who can help you • Maintain relationships (social is good for this, but you also need face-to-face) Worksheet on the wiki!
  • 23. Heidi Roizen, Master Networker • Social media can speed your connections to the right people and help you maintain relationships over time consistently. • Don’t confuse social media with social intimacy • Embrace “weak ties” • Favor test and other ways to set limits on accessibility and who you respond to PAN CAN FAN • Online Rolodex • Pre-Event Connection • Make or Get Introductions • Growing Your Network • Reconnecting • LinkedIn Group Participation
  • 24. The Twitter Relationship Ladder LikesViews Followers Trial/Consideration Donate Source: KD Paine
  • 25. Tweets That Generate Engagement • Problem/Solution Tweet • Question Tweet • Offering Advice • Showing Some Love • Share A Fact
  • 31. More Twitter Engagement Techniques Relationship Building • Introduce people in your network • Use CC: when sharing links • Say thank you to new followers • Use DMs (direct messages) for deeper connection Seizing content curation opportunities • Acknowledge original source, or how you heard • about something • Add Twitter handle when sharing someone’s article Really engage on social • Participate in Twitter Chats, Tweet Live Events, and Remote Event Hashtag Participation
  • 33. Homework Worksheets, Links, and Tips on the Wiki • Identify three people that you want to be in your network core and connect with them on Twitter (or LinkedIn) • Practice engagement Tweets using #netlead hashtag Date: March 10 at 1 pm PST Learning Culmination