Social Media for Thought Leadership - Nonprofits and Foundations
1. Networked Leadership Skills:
Building Thought Leadership on Social Media
Module 3: Smart Professional Networking and Relationship Building on Social
Beth Kanter , Master Trainer, Blogger, and Author
KDMC
February 24, 2015
2. Is Everyone Following Each Other on Twitter?
https://twitter.com/kanter/lists/kdmc-class-list/members
1. Click on the “Follow”
button to follow!
3. Networked Leadership Skills:
Building Thought Leadership on Social Media
Module 3: Smart Professional Networking and Relationship Building on Social
Beth Kanter , Master Trainer, Blogger, and Author
KDMC
February 24, 2015
4. Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://networked-leadership-skills.wikispaces.com/
5. AGENDA
OUTCOMES
Interactive
Peer Learning
Reflective
HASHTAG: #netlead
FRAMING
• Understand benefits
of smart networking
on social
• Analyze network
• Apply techniques
on Twitter
Today’s Class
http://networked-leadership-skills.wikispaces.com/
• Homework Review
• Benefits of Social
for Professional
Networking
• Analyze Your
Network
• Using Twitter and
LinkedIn to
Maintain and Grow
Your Network
7. Homework
• Homework for Module 2
-Set up or subscribe to Twitter Lists of
sources
-Finding and following hash tags
-Use Seek/Sense/Share and tweet using
#netlead hashtag
11. In-Class Exercise: Seeking Sources: Hashtags/Users
Step 1:
All Foundations List by Foundation Center
https://twitter.com/Glasspockets/lists/allfoundations
Scan this list for interesting hashtags that might be
good sources for content curation. Try to understand
the context by searching the hashtag on Twitter. Is
this a hashtag you might want to follow? Save it.
Type it into: http://hashtagify.me/
Are there other related hashtags to follow?
12. In-Class Exercise: Seeking Sources: Hashtags/Users
Step 2:
All Foundations List by Foundation Center
https://twitter.com/Glasspockets/lists/allfoundations
Scan this list for interesting accounts (People or
Organizations) that are tweeting about a topic you want to
learn about or be associated with. Add that account to a list
you create.
13. Tina Boyes @TBoyes
Tracy Burt @tracymarieb
Molly Kunkel @mollykunkel
Carol Goglia @CarolGoglia
Claire Hodges @clarigraphy
Cara Matteliano @CaraCFGB
Roberta King @RobertaFKing
Kelly Ryan @kryan_incourage
Shannon K
Semmerling @SKSemmerling
Mary Joan Vallejo @maryjoanvallejo
Erica Fizer @ericafizer
Sandi Vincent @SandiV
Erin Dreiling @ErinDreiling
Rebecca Arno @rarno
Noah Erenberg @CNCwpg
Shelley Prichard @Shellyprichard
In-Class Exercise: Seeking Sources: Hashtags/Users
• Direct Message and share:
What hashtag did you find
interesting?
What user did you find interesting?
What list did you created?
Step 3
15. Smarter Networking and Relationship Building
“You are not ever a genius all by yourself.
Your ideas are a function of the people
you are connected with…”
– Carol Dweck, Author, Mindset
16. Benefits of Using Social Channels
for Professional Networking
• Facilitates connections at conferences and
meetings
• Opens door, builds reputation among experts,
journalists, others
• Access to quick conversations, expert opinions,
scan of an issue
• Could lead to new ideas, more new connections
• Get real-time insights from “boots on the ground”
• Efficient way to find out what people in your
network are doing
18. High Performing Professional Networks
• Offer you new information or
expertise, share best practices;
and contacts in other industries
• Influential and provide you
mentoring, sense-making, political
support, and resource
• Provide developmental feedback,
challenge their decisions, and
push them to be better
19. Steps: Creating A Good Network Core
1
Analyze
2
De-Layer
3
Diversity
4
Capitalize
Based on Rob Cross and Robert Thomas “A Smarter Way To Network”
Worksheet: http://networked-leadership-skills.wikispaces.com/Module+3
20. Analyze Your Network for Diversity
• Age
• Organization
• Gender
• Hierarchical Position
• Area of Expertise
• Geographic Location
Diversity = Innovation
Is your professional network diverse
enough?
Are you getting new ideas from your
network? If you find Twitter or
LinkedIn boring, perhaps you are
following wrong people. It is time to
tune your network.
21. Analyze Your Network for Benefits
• Information and learning
• Political support and
influence
• Personal development
• Personal support and
energy
• A sense of purpose or
worth
• Work/Life balance
22. Using Your Professional Network Analysis
• Remove people who steal your energy or similar
types
• Add more diversity: Write down three
organizational or professional goals, list people
who can help you
• Maintain relationships (social is good for this,
but you also need face-to-face)
Worksheet on the wiki!
23. Heidi Roizen, Master Networker
• Social media can speed your
connections to the right
people and help you
maintain relationships over
time consistently.
• Don’t confuse social media
with social intimacy
• Embrace “weak ties”
• Favor test and other ways to
set limits on accessibility and
who you respond to
PAN
CAN
FAN
• Online Rolodex
• Pre-Event Connection
• Make or Get
Introductions
• Growing Your Network
• Reconnecting
• LinkedIn Group
Participation
24. The Twitter Relationship Ladder
LikesViews Followers
Trial/Consideration Donate
Source: KD Paine
25. Tweets That Generate Engagement
• Problem/Solution Tweet
• Question Tweet
• Offering Advice
• Showing Some Love
• Share A Fact
31. More Twitter Engagement Techniques
Relationship Building
• Introduce people in your network
• Use CC: when sharing links
• Say thank you to new followers
• Use DMs (direct messages) for deeper connection
Seizing content curation opportunities
• Acknowledge original source, or how you heard
• about something
• Add Twitter handle when sharing someone’s article
Really engage on social
• Participate in Twitter Chats, Tweet Live Events, and Remote Event
Hashtag Participation
33. Homework
Worksheets, Links, and Tips on the Wiki
• Identify three people that you want to be in your
network core and connect with them on Twitter
(or LinkedIn)
• Practice engagement Tweets using #netlead
hashtag
Date: March 10 at 1 pm PST
Learning Culmination