17. Attention: Leverage Twitter API to measure An “impression” is counted whenever a follower sees a tweet. (#tweets x followers) The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates
20. Conversion: Donations, Sign Ups, Etc Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page
37. @afine @kanter Wiki: http://networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
Notas del editor
David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.- The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
![Measurement Tips, Tricks, and Tools Funnel ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)