1. Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media for Social Change Using Social Media Tools Successfully

2. Beth Kanter: Trainer Photo by Steve Goodman

3. Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. Over $210,000 USD raised

6. My Long Journey Here!

7. I was in transit for over 32 hours

8. Arrived at midnight on Saturday and slept

9. I was not happy with my photos, so I decided to search on the tags like Romania in Flickr

13. Cute Dog Theory: Success in Social Media A story What I’m going to talk about …

18. The Cute Dog Theory: Success in Social Media

19. Assess Audience Online Social Activities

21. Content Creators Joiners

22. Discuss/set objectives first

23. Not a monologue

24. Listening

25. Conversation

26. Even difficult ones …

27. Strategy

28. Homebase One Way Social Strategy Internet Strategy: Thirds

29. Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking

30. Staff Roles

31. Define a box Define a Box

32. Start small, reiterate over and over

33. It takes time

34. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

35. Choosing, Learning, Using tools

36. A Story …

38. Contest Opens: December 13, 2007 3:00 PM

39. December 13, 2007 3:01 PM

41. Strategy Make It Personal Theory Example ….

42. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

46. Will it scale?

47. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

48. Strategy: Stories

49. Strategy Three R’s of Network Weaving

50. Relationship Building

51. Rewards

52. Reciprocity

53. Stories and Network Weaving …

55. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

56. What’s more fun than a birthday party?

64. Where did they get all those embarrassing photos?

67. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

68. But my birthday was Jan. 11 th and we had 20 more days to go …

71. Spreading Buzz

72. How To Ask for Donations on Twitter

73. Offline/Online

76. 24 hours before the contest ends We’re in 1 st Place

85. WooT! WooT!

86. Chan Piseth Thank you

87. Lessons Learned

89. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com