SlideShare a Scribd company logo
1 of 80
Download to read offline
Photo by Kino-Eye




Nonprofit Social Media Mangers:
How To Be A Changemaker from the Inside Out
Beth Kanter: Master Trainer, Author, and Blogger
Laura @Pistachio Fitton
“Excited & geeky about                Twitter
where all this leads!"                  for
                                     Dummie
                                         s

                          Inbound
                         Marketing      120,000
                         Evangelis       Twitter
                              t         Readers



    Founder              (acq. By
    )
Brian Reich
managing director, little m media
author - shift & reset: strategies for addressing serious issues in a
connected society
brian@littlemmedia.com
646-789-1323
@brianreich
Danielle Brigida
@starfocus
Rachel Weidinger
@rachelannyes
David Neff: Responder

• Lights. Camera. Help.
• @daveiam @npfilm
• 512.789.5672
Raise Your Hand If ….
Workshop Agenda

    AGENDA
                                             OUTCOMES
Intro and Icebreaker
                                         •    Better navigate
                                              internal culture
Why A Peer                                    issues
Workshop on Social                       •    To connect with
                                              peers
Culture?

Ignite Style
                              FRAMING
Presentations
                           Interactive
Small Group
Discussions                Fun
Reflection                 #npsmpeer
Why are we doing a peer workshop
on social culture?
NONPROFIT SOCIAL
MEDIA MANAGER




    Social integrated      All staff will
         across         connect with our
      departments         audiences via
                               social!
  Fail Fast! Fast
    Forward!
Board Wants To Know
                              During work hours?




     Why would every staff
     person need to Tweet
       when we have an
    organizational account?
MEETING WITH CEO



   You want me to Tweet!




                           But wait ….
MEETING WITH        This is too much
DEPARTMENT HEADS   work. We’re doing
                      fine online!
SUPPORT STAFF REACT

                                 I don’t want to tweet about work
   This social media stuff is        on my personal account!
  bullshit, I have work to do!
What’s A Nonprofit Social Media Manager To Do?




                                           Why is this so
        Am I the only
                                             hard?
        social media
        manager who
         faces this?
How social is your organization’s culture?
  What are some of your challenges?




    1       2       3        4       5
Ignite Style Presentations: One Minute Responses

                          #1: Realizing A Culture of Innovation
                          (Brian)

                          #2: How to stop the dysfunctional
                          reaction to failure (Beth)

                          #3: Navigating Personal Brand
                          Presence in Service of Your


         
                          Organization’s Mission
                          (Rachel)

                          #4: How To Coach Your CEO To Do Social
                          (Laura)

                          #5: How To Get Organizational Wide
                          Social Participation (Danielle)

 #npsmpeer
Peer to Peer: Nonprofit Social Media Mana
                                      March 10,

                   Session hashtag: #sxsw #npsm




Stop Being
 Mediocre
 (Realizing a
   Culture of
  Innovation)
Sxsw peer social media workshop combined deck
Innovation is about
creating change (not
  just reacting to it)
Innovation is
  doing what
nobody else is
 willing to do.
Innovation means
behavior change.
[PLACES]
Put information
 everywhere.
Create
Collisions.
[PROCESS]
Make
Mistakes.
pay close attention.
[PEOPLE]
Break The
  rules
Start
Early.
TRY THIS
AT HOME
Share Pair:
Is your organization applying these practices
    to be more innovative? What are the
                 challenges?




#npsmpeer
Failure is Not an F Word
         Beth Kanter
What typically happens
when many nonprofits
 do an After Action
       Review?
Sxsw peer social media workshop combined deck
The Fickle Finger of Failure!
                         What
             It’s all   failure?
              your
             fault!




                                    It’s the
                                   agency’s
                                     fault!
No! It
was all
  my
fault!!
Dysfunctional Reactions to Failure

      Blame OTHERS


      DENY Blame


      Blame YOURSELF


  Saul Rosenzweig Theory
Cultivate Self-Awareness: The Failure Bow




1.   Raise hands in the air and bow
2.   Grin like a submissive dog
3.   Say Thank You I’ve Failed
4.   Move on and learn
Cultivate Organizational Awareness:
        DoSomething FailFest
Cultivate Organizational Awareness:
            Momsrising: Joyful Funerals

Momsrising: Joyful Funerals….
TWEET OUT:

  What is your natural reaction to making a mistake? What about
your others in your organization?

   What are some ways that you can remove the stigma from failure
for your team?


#npsmpeer
Forever Alone:
Not going to
get much
mission done


Rachel Weidinger
Director
@rachelannyes
1. @rdearborn works
for me.
She rather likes
sharks.
Slide 3: Example 2 of situation illustrating ugly with humor


             2.
Tip:
Use abundance as your frame.
Slide 6: How To Solve 3 Tips: #2
 Tip:
 Make a basket for passion.
Slide 7: How To Solve 3 Tips: #3




Tip:
Catch team interest
Use it as mission fuel.
How can you give permission
for an upwelling
on *your* team?
       <3, @upwell_us
           #npsmpeer
Horse = thirsty               #npsmpeer




                     Water =
                     plentiful




NOW
WHAT?!
#npsmpeer




Photo Credit: (cc) matrianklw on flickr.com
#npsmpeer

On-Ramp
#npsmpeer




        DANGER.
Warning: Here be rocks.
 [image: lighthouse]



            Photo Credit: (cc) shoothead on flickr.com
Literacy More Important than Campaigns                #npsmpeer




                    http://www.flickr.com/photos/kyknoord/3833580649/
#npsmpeer




Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
                                      Image Credit:
                                      lhalstead
#npsmpeer



                  listen

        Listen.




Photo Credit: (cc) gari.baldi on flickr.com
#npsmpeer




build relationships
#npsmpeer




share ideas
#npsmpeer



Listen.
Learn.
Care.
Serve.
#npsmpeer




 Influence (was)
Attract attention to yourself
#npsmpeer




    Influence (is)
Provide attention & value to
           others
#npsmpeer




Image: http://inay.org
#npsmpeer


Have more fun!
Try more things.
SHARE PAIR

• What does your executive spend time doing now that they
  could do better via social?

• Whose work do they respect, follow or and feel inspired
  by?

• How will social improve things they already KNOW they
  value?

   #npsmpeer
Additional Resources

 http://www.hubspot.com/nonprofit/
 https://twitter.com/who_to_follow/interests/social-good
 http://www.bethkanter.org/goodwill-sf-ceo/
 http://www.casefoundation.org/blog/tips-c-suite-network-building
 http://www.slideshare.net/farra/social-media-for-nonprofit-ceos-
 14734386
 http://www.nten.org/events/webinar/2012/09/19/product-
 spotlight-social-media-for-nonprofit-ceos
PS – Remember
  you can always
 check your work!
http://marketing.grader.com
Training Staff and Implementing Social
       Media Organization Wide




                         #sxsw #npsmpeer
Let’s stay on
Fear #1: Losing Control
Fear #2:
Falling
Behind
Fear #3: No One is Listening
Solution #1: Create a Place to
Organize
Solution #2: Resources, One-on-One and
Group Training Sessions
Solution #3: Build Confidence and Work
Together
SHARE PAIR: How did you overcome the challenges of
empowering your co-workers to use social?
Small Group Discussions


                                        Innovation/Failure
                               Brian


Wide Open
                                                             CEO Coaching
                 David                        Laura




                                                   Staff Training
                      Rachel           Danielle
 Personal Brand for
 Mission
Takeaways: Full Group
• What’s one tip or technique that you can
  put into practice next week?

Innovation and Failure
CEO Coaching
Personal Brand for Mission
Staff Training            #npsmpeer
Other
Thank you!




www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter

More Related Content

What's hot

Social Media for Business; Session 2 What's in your cup jan 2013
Social Media for Business; Session 2 What's in your cup jan 2013Social Media for Business; Session 2 What's in your cup jan 2013
Social Media for Business; Session 2 What's in your cup jan 2013Kym Lamb
 
IMAGE Social Media Masterclass
IMAGE Social Media MasterclassIMAGE Social Media Masterclass
IMAGE Social Media MasterclassMaryrose Lyons
 
Pinterest For Meeting Planners
Pinterest For Meeting PlannersPinterest For Meeting Planners
Pinterest For Meeting PlannersMitch Miles
 
Social Media for SMBs - Presentation @SuperNovaSouth 2015
Social Media for SMBs - Presentation @SuperNovaSouth 2015Social Media for SMBs - Presentation @SuperNovaSouth 2015
Social Media for SMBs - Presentation @SuperNovaSouth 2015Sherean Malekzadeh Allen
 
Nina sept presentation_4_mike_final
Nina sept presentation_4_mike_finalNina sept presentation_4_mike_final
Nina sept presentation_4_mike_finalTMP Worldwide
 
Agents of change fitton twitter
Agents of change fitton twitterAgents of change fitton twitter
Agents of change fitton twitterLaura Fitton
 
Social Media in 15 Minutes: How to do it all without going crazy!
Social Media in 15 Minutes: How to do it all without going crazy!Social Media in 15 Minutes: How to do it all without going crazy!
Social Media in 15 Minutes: How to do it all without going crazy!Jacqueline Wolven
 
Dangerous Lands: Surviving Social Media
Dangerous Lands: Surviving Social MediaDangerous Lands: Surviving Social Media
Dangerous Lands: Surviving Social MediaDarren Lipman
 
Making Sense Of Social Media General Presentation
Making Sense Of Social Media  General PresentationMaking Sense Of Social Media  General Presentation
Making Sense Of Social Media General PresentationTyson Goodridge
 
The importance of sharing on Social Networks
The importance of sharing on Social NetworksThe importance of sharing on Social Networks
The importance of sharing on Social NetworksAlease Michelle Jones
 
ABCs of Social Strategy
ABCs of Social StrategyABCs of Social Strategy
ABCs of Social StrategyMike Beauchamp
 
How Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
How Nonprofits Can Use LinkedIn, YouTube, Flickr and PinterestHow Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
How Nonprofits Can Use LinkedIn, YouTube, Flickr and PinterestJulia Campbell
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media WebinarEPIPNational
 
How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. Hoodzpah, Inc.
 

What's hot (19)

Social Media for Business; Session 2 What's in your cup jan 2013
Social Media for Business; Session 2 What's in your cup jan 2013Social Media for Business; Session 2 What's in your cup jan 2013
Social Media for Business; Session 2 What's in your cup jan 2013
 
IMAGE Social Media Masterclass
IMAGE Social Media MasterclassIMAGE Social Media Masterclass
IMAGE Social Media Masterclass
 
Pinterest For Meeting Planners
Pinterest For Meeting PlannersPinterest For Meeting Planners
Pinterest For Meeting Planners
 
Social Media for SMBs - Presentation @SuperNovaSouth 2015
Social Media for SMBs - Presentation @SuperNovaSouth 2015Social Media for SMBs - Presentation @SuperNovaSouth 2015
Social Media for SMBs - Presentation @SuperNovaSouth 2015
 
Nina sept presentation_4_mike_final
Nina sept presentation_4_mike_finalNina sept presentation_4_mike_final
Nina sept presentation_4_mike_final
 
Agents of change fitton twitter
Agents of change fitton twitterAgents of change fitton twitter
Agents of change fitton twitter
 
Social Media in 15 Minutes: How to do it all without going crazy!
Social Media in 15 Minutes: How to do it all without going crazy!Social Media in 15 Minutes: How to do it all without going crazy!
Social Media in 15 Minutes: How to do it all without going crazy!
 
Dangerous Lands: Surviving Social Media
Dangerous Lands: Surviving Social MediaDangerous Lands: Surviving Social Media
Dangerous Lands: Surviving Social Media
 
Social Media in 15 MInutes
Social Media in 15 MInutesSocial Media in 15 MInutes
Social Media in 15 MInutes
 
Sm for play on
Sm for play onSm for play on
Sm for play on
 
Making Sense Of Social Media General Presentation
Making Sense Of Social Media  General PresentationMaking Sense Of Social Media  General Presentation
Making Sense Of Social Media General Presentation
 
Nexpo
NexpoNexpo
Nexpo
 
5 w's of a mentor
5 w's of a mentor5 w's of a mentor
5 w's of a mentor
 
The importance of sharing on Social Networks
The importance of sharing on Social NetworksThe importance of sharing on Social Networks
The importance of sharing on Social Networks
 
ABCs of Social Strategy
ABCs of Social StrategyABCs of Social Strategy
ABCs of Social Strategy
 
SCORE VIDEO YOUTUBE AND FACEBOOK
SCORE VIDEO YOUTUBE AND FACEBOOKSCORE VIDEO YOUTUBE AND FACEBOOK
SCORE VIDEO YOUTUBE AND FACEBOOK
 
How Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
How Nonprofits Can Use LinkedIn, YouTube, Flickr and PinterestHow Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
How Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
 
How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer.
 

Viewers also liked

Mobile strategy for community news and engagement
Mobile strategy for community news and engagementMobile strategy for community news and engagement
Mobile strategy for community news and engagementAmy Gahran
 
Measuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSMeasuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSBeth Kanter
 
Knight Foundation
Knight FoundationKnight Foundation
Knight FoundationBeth Kanter
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceYuan Wang
 

Viewers also liked (6)

Mobile strategy for community news and engagement
Mobile strategy for community news and engagementMobile strategy for community news and engagement
Mobile strategy for community news and engagement
 
Measuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSMeasuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BS
 
The state of social media
The state of social mediaThe state of social media
The state of social media
 
Knight Foundation
Knight FoundationKnight Foundation
Knight Foundation
 
What's flipping next?
What's flipping next?What's flipping next?
What's flipping next?
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First Experience
 

Similar to Sxsw peer social media workshop combined deck

So What and Who Cares: Getting Your Messaging Right
So What and Who Cares: Getting Your Messaging RightSo What and Who Cares: Getting Your Messaging Right
So What and Who Cares: Getting Your Messaging RightKivi Leroux Miller
 
Canadian Business and Community Partnership Forum June 8, 2011
Canadian Business and Community Partnership Forum June 8, 2011Canadian Business and Community Partnership Forum June 8, 2011
Canadian Business and Community Partnership Forum June 8, 2011LiveWorkPlay
 
Beth Kanter - Apresentação no Seminário Social Good Brasil
Beth Kanter  - Apresentação no Seminário Social Good Brasil Beth Kanter  - Apresentação no Seminário Social Good Brasil
Beth Kanter - Apresentação no Seminário Social Good Brasil Social Good Brasil
 
Periscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersPeriscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersDale Calvert
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppinLuc Galoppin
 
Colorado Project
Colorado ProjectColorado Project
Colorado ProjectBeth Kanter
 
How Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaHow Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
 
Thiking Social Media Strategy
Thiking Social Media StrategyThiking Social Media Strategy
Thiking Social Media Strategyshipyourideas
 
Understanding the networked nonprofit
Understanding the networked nonprofitUnderstanding the networked nonprofit
Understanding the networked nonprofitcraigslist_fndn
 
Bootstrapping Your Social Media Engagement
Bootstrapping Your Social Media EngagementBootstrapping Your Social Media Engagement
Bootstrapping Your Social Media Engagement4Good.org
 
Your Social Media Sweet Spot
Your Social Media Sweet SpotYour Social Media Sweet Spot
Your Social Media Sweet SpotDebbie Weil
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 
Beth Kanter: Mindful Content Curation & Social Media
Beth Kanter: Mindful Content Curation & Social MediaBeth Kanter: Mindful Content Curation & Social Media
Beth Kanter: Mindful Content Curation & Social MediaSocial Media for Nonprofits
 
Social Media for ChangeMakers
Social Media for ChangeMakersSocial Media for ChangeMakers
Social Media for ChangeMakersBeth Kanter
 
Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics501 Commons
 
@Home Chicago Social Media Boot Camp
@Home Chicago Social Media Boot Camp@Home Chicago Social Media Boot Camp
@Home Chicago Social Media Boot CampLisa Colton
 
Mindful Social Media Curation
Mindful Social Media CurationMindful Social Media Curation
Mindful Social Media CurationBeth Kanter
 
7 Traits of Highly Effective Community Managers
7 Traits of Highly Effective Community Managers7 Traits of Highly Effective Community Managers
7 Traits of Highly Effective Community ManagersDNN
 
Ded digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctDed digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
 

Similar to Sxsw peer social media workshop combined deck (20)

So What and Who Cares: Getting Your Messaging Right
So What and Who Cares: Getting Your Messaging RightSo What and Who Cares: Getting Your Messaging Right
So What and Who Cares: Getting Your Messaging Right
 
Canadian Business and Community Partnership Forum June 8, 2011
Canadian Business and Community Partnership Forum June 8, 2011Canadian Business and Community Partnership Forum June 8, 2011
Canadian Business and Community Partnership Forum June 8, 2011
 
Beth Kanter - Apresentação no Seminário Social Good Brasil
Beth Kanter  - Apresentação no Seminário Social Good Brasil Beth Kanter  - Apresentação no Seminário Social Good Brasil
Beth Kanter - Apresentação no Seminário Social Good Brasil
 
Periscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersPeriscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing Leaders
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppin
 
Colorado Project
Colorado ProjectColorado Project
Colorado Project
 
How Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaHow Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social Media
 
Thiking Social Media Strategy
Thiking Social Media StrategyThiking Social Media Strategy
Thiking Social Media Strategy
 
Understanding the networked nonprofit
Understanding the networked nonprofitUnderstanding the networked nonprofit
Understanding the networked nonprofit
 
Bootstrapping Your Social Media Engagement
Bootstrapping Your Social Media EngagementBootstrapping Your Social Media Engagement
Bootstrapping Your Social Media Engagement
 
Your Social Media Sweet Spot
Your Social Media Sweet SpotYour Social Media Sweet Spot
Your Social Media Sweet Spot
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Beth Kanter: Mindful Content Curation & Social Media
Beth Kanter: Mindful Content Curation & Social MediaBeth Kanter: Mindful Content Curation & Social Media
Beth Kanter: Mindful Content Curation & Social Media
 
Social Media for ChangeMakers
Social Media for ChangeMakersSocial Media for ChangeMakers
Social Media for ChangeMakers
 
Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics
 
@Home Chicago Social Media Boot Camp
@Home Chicago Social Media Boot Camp@Home Chicago Social Media Boot Camp
@Home Chicago Social Media Boot Camp
 
Mindful Social Media Curation
Mindful Social Media CurationMindful Social Media Curation
Mindful Social Media Curation
 
MAR - Understanding Social Media
MAR - Understanding Social MediaMAR - Understanding Social Media
MAR - Understanding Social Media
 
7 Traits of Highly Effective Community Managers
7 Traits of Highly Effective Community Managers7 Traits of Highly Effective Community Managers
7 Traits of Highly Effective Community Managers
 
Ded digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctDed digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ct
 

More from Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserBeth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire NonprofitsBeth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadBeth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteBeth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference KeynoteBeth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy FundraiserBeth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Sxsw peer social media workshop combined deck

Editor's Notes

  1. The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit&apos;s c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there&apos;s nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF&apos;s Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot. Peer to Peer Support for Nonprofit Social Media Managershttp://www.flickr.com/photos/kino-eye/402560705/in/faves-cambodia4kidsorg/
  2. http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
  3. Rachel is director at the nonprofit pilot project Upwell.The ocean is her client.Every day, her San Francisco team’s goal is to raise the baseline of awareness on the crisis the ocean faces.Basically, she makes the ocean more famous on the internet.
  4. http://www.flickr.com/photos/tallmariah/185557867/sizes/z/in/faves-cambodia4kidsorg/
  5. The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit&apos;s c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there&apos;s nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF&apos;s Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
  6. Here’s s
  7. Story will go here
  8. Story will go here
  9. Story will go here
  10. http://www.goodxglobal.com 
  11. http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE
  12. http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  13. The fickle finger of failureSome people point fingers and blame othersOthers are quiet and guess what they are thinking? Let’s go inside that guy’s head … http://www.flickr.com/photos/urthstripe/85094162/sizes/z/
  14. Understand your type, change your stripes, cultivate self-awareness, cultivate political awareness, embrace new habits, influence others
  15. http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb.    Momrising staff gives themselves permission to kill each other’s projects  or tactical ideas that were brilliant at the time but simply don’t work.  They do this with humor to remove the failure stigma and call it a “Joyful Funeral”  Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success.   Many times victories happen in baby steps.   They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success:     Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams.   For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.”  They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
  16. http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  17. Session page: http://schedule.sxsw.com/2013/events/event_IAP15872Session hashtag: #sxsw #npsmpeerSlide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  18. So sharks aren’t really our focus. We work mostly on sustainable seafood and overfishing.But Ray reaaaaaaly loves sharks. This could be a big problem.
  19. Do you have some really big fans on your staff?
  20. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  21. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  22. So, the c-suite wants to start blogging, Facebooking, Twittering and Pinstagramming?
  23. And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
  24. “This is the beginning of a beautiful friendship.” T it up by telling the story of how the relationship evolves. This degree of cooperation, trust and bending the rules can only come after they have been through the rest of the story together. It works because trust has been built.Now it’s your turn to start building that kind of trust with reporters…
  25. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  26. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  27. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  28. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  29. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  30. Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  31. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  32. http://www.flickr.com/photos/tracyhunter/144845928/sizes/l/
  33. http://bit.ly/network-leadership